Digital human technology in the application of live streaming in social media by Xi Chen, Siva Shankar Ramasamy, Bibi She

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Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain by Delong Jin

Subjects: “…live streaming…”
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Deep Sequential Model for Anchor Recommendation on Live Streaming Platforms by Shuai Zhang, Hongyan Liu, Jun He, Sanpu Han, Xiaoyong Du

Subjects: “…live streaming…”
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The Impact of Streamer Marketing on Consumer Purchasing Behavior in the Live-Stream Economy by Xu Zhanlin

“…Face-to-face video connection via online live stream decreases knowledge asymmetry between buyers and sellers and has emerged as a new economic model in the wake of the COVID-19 epidemic. …”
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Traditional online and live-streaming dual-channel strategies and pricing policies by Yue Yu, Songshi Shao, Mingli Yuan, Minghe Sun

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Enhancing the Efficiency of Routing Strategies in WSNs Using Live Streaming Algorithms by Hayder Jasim Alhamdane, Mohsen Nickray

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Traditional online and live-streaming dual-channel strategies and pricing policies. by Yue Yu, Songshi Shao, Mingli Yuan, Minghe Sun

“…This study examines the pricing policies and the dual-channel strategies in a two-tier supply chain where a manufacturer distributes products through a retailer and considers the opening of a traditional direct online channel or a live-streaming sales channel The manufacturer has three sales modes, i.e., traditional retail channel only, opening a traditional direct online channel and opening a live-streaming direct sales channel, to consider. …”
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CSR Investment Strategy for Live-Streaming Supply Chain Considering Consumer Preference by Guohu Qi, Suqin Sun, Xuemei Zhang, Zhi Liu, Juan Tang

Subjects: “…live-streaming supply chain…”
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Analisis Masalah Dan Solusi Live Streaming Shopping: Tinjauan Literatur Sistematis by Nandhita Zefania Maharani, Betty Purwandari, Imairi Eitiveni, Erisva Hakiki Purwaningsih

Subjects: “…live streaming shopping…”
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Impacts of different interactive elements on consumers' purchase intention in live streaming e-commerce. by Xiaoli Liu, Lei Zhang

“…Live streaming e-commerce (LSE) has gained tremendous popularity as an innovative social commerce platform that integrates real-time interactions among customers, streamers, and operators to promote product sales. …”
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Joint Optimization Decision of Online Retailers’ Pricing and Live-Streaming Effort in the Postepidemic Era by Jinrong Liu, Qi Xu, Zhongmiao Sun

“…The isolation requirements of the coronavirus epidemic and the intuitive display advantages of live-streaming have led to an increasing number of retailers shifting to social live-streaming platforms and e-commerce live-streaming platforms to promote and sell their products in real time. …”
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How does live streaming affect tourists’ intention — a psychology theory perspective by Naipeng Bu, Ying Li, Yanan Li, Kangping Wang, Deyan Zhao, Xingwang Jiao, Tianruo Li

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Impact of Tiktok Live Stream Attributes on Social Presence and Behavioral Intention Among Surabaya Users by Made Nibbana Ganesha Putra Artha, Timotius FCW Sutrisno

“…Background: The use of live streaming on a social commerce platform is now an innovative step for business actors in marketing their products in real-time that can reach a wider market through digitalization. …”
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Analysis of LazLive Utilization in Mobile Applications Lazada at Sahoor Time by Angga Guslim, Karen Kusnadi, Irwansyah

Subjects: “…live streaming…”
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How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? by Dan Wang, Ching-Cheng Shen, Jennifer Pasion Loverio

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Digital Sensory Marketing Sebagai Upaya Meningkatkan Daya Saing Produk UMKM by Amelia Putri, Alwan Husni Ramdani, Aliya Nurul Fauziah, Muhammad Vickry Affryansyah, Gesha Fadhillah Ramdhan

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Feasibility and safety evaluation of ultra-remote robot-assisted laparoscopic hysterectomy by Juyuan Huang, Li'an Li, Jing Cheng, Jing Liao, Yurou Chen, Yi Peng, Sha Wang, Qiongyan Zou, Guoyan Zhao, Wei Zhao, Mengya You, Jingying Yang, Yan Xiong, Kunxian Zhang, Chang Chen, Jiaqiang Xiong, Haotong Guan, Renjie Liu, Peng Zhou, Wuyi Zhao, Yangyang Dong, Xiuli Sun, Sichen Liang, Wei Zhang, Jianliu Wang, Yuanguang Meng

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Exploring the influence of “keeping consumers in suspense” in live streaming on consumer impulse buying behavior: A test of the mediating effects of consumer inner states by Xiangxi Kong, Ren Wang, Yuyang Zhang

Subjects: “…Live streaming…”
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How to enhance generation Z users’ satisfaction experience with online fitness: a case study of fitness live streaming platforms by Meng Wang, Zheng Wang, Rong Deng

Subjects: “…fitness live streaming platforms…”
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Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

“…Based on previous research and combined with the S-O-R theoretical model, this study examines the characteristics of anchors on Dong Yuhui’s “With Hui” Live-stream account as independent variables. The characteristics, measured by professionalism, high interactivity, fame, and attractiveness, are analyzed to determine their impact on consumer purchase intention. …”
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