Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression by Bruno Medeiros Assimos, Marcelo de Rezende Pinto, Ramon Silva Leite, Matheus Lemos de Andrade

“…For this, we have used the model proposed by Mann and Sahni (2015), which suggests the existence of three fundamental dimensions in the explanation of conspicuous consumption, setting the discussion under the aegis of lifestyle, brand consciousness, consumption of status and self-expression. …”
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