The planning process for marketing a service about to enter a foreign market: a concept case study by Blaženko Perić, Tanja Winter, Marcel Piskač, Ajla Rizvan, Neven Mehun, Tina Vukasović

Subjects: “…marketing strategy, international expansion, market localization, cultural sensitivity, competitive advantage…”
Get full text

STRATEGIES FOR ENTERING FOREIGN MARKETS BY DOMESTIC ENTERPRISES by Viktor Rozhko, Darina Tatarko

Subjects: Get full text