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  1. 22721

    Providing an entrepreneurial marketing model based on teamwork with an emphasis on start-up companies by Parastoo Bafghi, Mahmoud Ahmadi Sharif, Sina Nematizadeh

    Published 2024-12-01
    “…New companies (startups(There are evidences that state that entrepreneurial marketing is one of the positive characteristics for any organization. Organizations that integrate marketing and entrepreneurial activities are better suited to find and exploit new market opportunities. …”
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  2. 22722

    Identifying and Evaluating the Components of Human Resource Competence in the Era of Digital Transformation by Mahdieh Abidi, Rashid Zolfaghari Zafarani, Masoud Haghighi

    Published 2024-09-01
    “…The results showed that the mechanisms of artificial intelligence competencies have an effect on business-to-business marketing capabilities and organizational performance, and also the model of artificial intelligence competencies on organizational performance is confirmed by considering the aspect of business-to-business marketing capabilities.Busulwa et al, (2022) addressed "Digital transformation and hospitality management competencies: towards an integrated framework" in their research. This research showed that digital transformation should lead to the creation of competencies such as digital customer interaction, digital customer experience management, digital innovation, and digital leadership in people.Research methodologyAccording to its purpose, the research method is applicable-developmental; and mixed (qualitative-quantitative) and exploratory in terms of implementation. …”
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  3. 22723

    Designing the strategic model of online banking relational marketing in the fourth industrial revolution with the foundation's data approach. by Aliasghar Atarodi, arezo ahmadi danyali, nader gharib nawaz

    Published 2025-03-01
    “…Rosário et al, (2022) conducted a research titled Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda. This paper shows that there are several research avenues for marketing researchers to conduct research in, but the most important areas are the five principles of marketing in Industry 4.0: collaboration, dialogue, co-creation, recognition, and connection. …”
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  4. 22724

    Designing a cyber insurance implementation model using foundational data theory by Behzad Esmaeilifar, manouchehr Ansari

    Published 2024-05-01
    “…Soleymani Rouzbahani & Hoseini (2016) in their research entitled "Study of crime and security insurance in cyberspace" referring to the rapid growth of technology, the introduction of computers and the use of the Internet and the resulting changes in human life, paid attention to Internet insurance as a tool to deal with the emergence of virtual crimes such as information theft in the world of internet communication. wang (2019) in his research entitled "Integrated framework for information security investment and cyber insurance" presented an analytical model for optimizing company cyber security and cyber insurance costs based on the effectiveness of costs and with the aim of reducing threats Cyber, vulnerability and effects. …”
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  5. 22725

    The Role of Different Emotional States of Customers on Food Preferences by Mahmood Ghanbari, Kambiz Heidarzadeh Hanzaee, Behnaz Khodayari, Maryam Khalili Araghi

    Published 2024-06-01
    “…Excessive and unhealthy food consumption behavior is one of the main drivers for the growing epidemic of obesity and overweight worldwide, which makes it a serious health threat worldwide (WHO, 2020).The importance of excitement in choosing foodAs a reaction to the cognitive evaluation of environmental stimuli, emotion is an integral part of human behavior and performance (Adolphs et al, 2019). …”
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  6. 22726

    Designing and explaining the policy framework for the development of electric vehicles in Iran by Sayed Abbas Karavand, Yazdan Shirmohamadi, Mohammad Taghi Amini

    Published 2024-06-01
    “…Sustainable economic development Various industries and enterprises in business face numerous challenges such as the importance of globalization, the creation of the World Trade Organization and the integration of markets around the world, rapid and fundamental technological developments, new developments in information technology, faster changes in the models of supply and demand, explanation of environmental pollution control, conservation of energy resources and lack of resources and their high cost. …”
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  7. 22727

    Meta-synthesis of drivers of the circular business model by Atieh Khodaei, Mahdi Hosseinpour, Mohammad javad Jamshidi, Yoosof Mohamadifar

    Published 2025-03-01
    “…The movement and transition towards circular business models in businesses makes it possible to move towards more dynamic and integrated business models, with a high degree of interaction of all actors (i.e. public partners, businesses, research institutions and other stakeholders such as local communities, customers or consumers). …”
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  8. 22728

    Presenting the local model of increasing the market share in Iran's dairy industry with a qualitative approach by leila taheri fard, farzad asayesh, alireza rousta

    Published 2024-08-01
    “…Based on the answers given by the experts, coding was done in three consecutive stages, including open, central and selective coding, and thus the research paradigm model based on the database theory was obtained.Research findings Data integration is very important in grounded theory. In the research process, after collecting data, analyzing and interpreting them; it is time to present the model, conclusion and summary of the research. …”
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  9. 22729

    Development and Evaluation of an AI-based Exergame Training System for Ice-Hockey Players: a Randomized Controlled Trial by Nicole Sieber, Simon Walser, Thomas Weber, Raphael Gubler, Hannes Badertscher, Patrick Eggenberger

    Published 2025-01-01
    “…In conclusion, the exergame’s purpose of an effective and enjoyable training tool was supported by the study, indicating its potential for long-term integration into off-ice training programs of competitive ice-hockey players. …”
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  10. 22730

    The value-added model of the supply chain of petrochemical industries with a sustainable development approach by ali amiri, seyed abbas heydari, vahidreza Mirabi

    Published 2024-12-01
    “…The results showed that the number of 30 articles, 210 codes and 24 concepts were extracted from the selected articles, which include the capability of the order process management process, the capability of the customer relationship management process, the capability of the demand management process, the capacity and capability of the resource management process, time to market, buyer credit, electronic platforms, coordination and cooperation in the supply chain to improve service performance, synchronization of financial decisions, sharing of innovative information related to finance, supplier relationship management process capability, service performance management process capability, interdepartmental interaction of supply chain companies, inventory financing, product innovation, reverse factoring, cash flow incentive alignment, supply chain working capital, bank credit for supply chain financing, supplier integration, recycling management, supply chain disruption risk, supply chain transportation management, changes in estimates and their basis as sources and costs of the sustainable supply chain under conditions of uncertainty. …”
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  11. 22731

    Designing a Forecasting Model and Evaluating the Strategic Cooperation between the Banking System and Fintech Startups using the Adaptive Neural Fuzzy Inference System (ANFIS) by Arash Onsori, Abbas Khamseh, Taghi Torabi, Hamid Reza Yazdani

    Published 2024-06-01
    “…International factors (IF), Law making (LM),Policy making (PM), Government and parliament (GP), Banking syndication (BS)EOFExternal Organizational FactorsTechnology limitations (TL), Economic barriers (EB), Procedure barriers (PB), Security challenges (SC), Legal barriers (LB)SCBStrategic Cooperation BarriersBusiness development (BD), Value making (VM), Efficiency improvement (EI), Transparency improvement (TM), Risk indicators (RI)SCOStrategic Cooperation Outcomes Moreover, the ANFIS design integrates Gaussian functions, ensuring differentiability and adaptability to diverse data patterns. …”
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  12. 22732

    Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

    Published 2024-09-01
    “…Digital branding of healthy agricultural products is centered around the creation of brand meaning and brand power, which initiates under influence of casual conditions, and makes sense with different strategy of digital brand creation and brand power, and strengthens the brand culture in the target community by compiling and implementing a combination of brand-aligned marketing and integrated communication marketing, and visualizes the identity and personality of the digital brand of healthy agricultural products in the mind of the customer. …”
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  13. 22733

    Providing digital human resource management model by Seyed Reza Akramian, amin nikpour, Hamid Reza Mollaei, Mohammad Jalal Kamali, Hojjat Talebi

    Published 2024-11-01
    “…Among these factors, components such as the material and spiritual support of the government, the suitability of the society's culture with the individual's culture, and the degree of integration of digital human resources stakeholders have received the attention of the interviewees. …”
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  14. 22734

    Presenting the model of managerial competencies of women in the industry (case study: Sabah Food Company) by masoomeh samadi, mohammad mohammadi, Hamid Rezaei Far, hossein hakimpour

    Published 2024-09-01
    “…Extended Abstract Introduction Competency-based management has emerged from the integration of human resource planning with business planning, which allows organizations to align the current capacity of their managers and human resources with the competencies required to achieve predetermined organizational goals and missions (Emerson et al, 2018). …”
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  15. 22735

    Investigating the relationship between customer experience components on commitment and customer engagement behaviors in the retail industry by Alireza Naalchi Kashi

    Published 2024-09-01
    “…Customers will believe that the company cares about their interests and needs when they feel that the company has the ability and integrity necessary to provide good answers to customers during interactions with them (trusting the company). …”
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  16. 22736

    Exploring Medical Students’ Self-Reported Confidence and Willingness Administering Basic Life Support (BLS) Following Peer-Led Training in the Context of COVID-19 by Sarah Allsop

    Published 2023-11-01
    “…Background: Basic life support (BLS) delivery improves prognosis following out-of-hospital cardiac arrest and forms an integral part of undergraduate medical curricula, although limited literature has assessed student confidence in utilizing these skills. …”
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  17. 22737

    How long does carbon stay in a near-pristine central Amazon forest? An empirical estimate with radiocarbon by I. Chanca, I. Chanca, I. Chanca, I. Levin, S. Trumbore, K. Macario, K. Macario, K. Macario, J. Lavric, J. Lavric, C. A. Quesada, A. Carioca de Araújo, C. Quaresma Dias Júnior, H. van Asperen, S. Hammer, C. A. Sierra

    Published 2025-01-01
    “…One useful timescale metric that integrates such information in terrestrial ecosystems is the transit time of C, defined as the time elapsed between C entering and leaving the ecosystem; the transit time is equivalent to the age of C exiting the ecosystem, which occurs mostly through respiration. …”
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  18. 22738

    Selected Abstracts of the 20th International Workshop on Neonatology and Pediatrics; Cagliari (Italy); October 23-26, 2024 by --- Various Authors

    Published 2025-01-01
    “…MOVEMENT-DEPENDENT MODULATION OF MULTISENSORY INTEGRATION EARLY IN LIFE: THE DEVELOPMENTAL CONTEXT OF A SPATIAL BODILY-SELF REPRESENTATION • C. …”
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  19. 22739
  20. 22740

    Decolonization Projects by Cornelius Ewuoso

    Published 2023-09-01
    “…For example, they try to alter the knowledge that underlies global health ethics.[8] “[D]decolonizing researchers aim to respectfully understand and integrate theory from Other(ed) perspectives, while also critically examining the underlying assumptions that inform their Western research framework.”[9] One common strategy that scholars use in decolonization is inclusion. …”
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