Influencers and influencer marketing – indispensable part of the business of modern companies by Diana Karakaš, Hrvoje Zovko

Subjects: “…marketing, influencer, influencer marketing…”
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Innovative approaches in marketing for the development of the tourism industry by Yuliia Stasiuk, Andrii Kobchenko

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ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR by Fathimatuz Zahroh, Ruswaji Ruswaji, Ike Susanti, Emalia Nova Sustyorini

Subjects: “…Influencer Marketing…”
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Checkout or Scroll Down? Investigating TikTok’ Influencer Credibility Effects on Followers' Purchase Intentions by Salsabil Dwi Kusuma Prasetyo, Nurdin Sobari

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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Subjects: “…influencer marketing…”
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The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop by Deo Andreanto, Muhammad Reihan Maulana, Misbak

Subjects: “…Live Streaming, Influencer Marketing, Purchase decision, Tiktok Shop…”
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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

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PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE by Komang Lola Yasinta, Romauli Nainggolan

Subjects: “…Kata kunci: influencer marketing, brand image, keputusan pembelian…”
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Development of Creatorku Application for Managing Digital Influencer Portfolios using Lean Startup Approach by Muhammad Husni Tamiri, Elyza Gustri Wahyuni

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THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH by Magdalena Kowalska

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Impact of Follower Count and “Common Friends” on the Advertising Effectiveness of PR Posts: by Yuki Nasu, Miho Kobayashi, Ayane Sugiyama, Mana Tachibana

Subjects: “…influencer marketing…”
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Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry? by Kazi Turin Rahman

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Why customers buy an online product? The effects of advertising attractiveness, influencer marketing and online customer reviews by Mohammad Arief, Rita Indah Mustikowati, Yustina Chrismardani

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INFLUENCER MARKETING FACTORS AFFECTING CONSUMER BEHAVIOR by Tereza Šulanová, Marta Žambochová, Michaela Jánská

Subjects: “…influencer marketing…”

The Impact of Social Media Marketing on the Indian Skincare Industry with Special Reference to the Ahmedabad (Gujarat) Region by Radhika Chaumal, Sandesh Mahajan

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The Influence of Micro Influencers and Celebrity Endorsers on Tourists Interest and Intention to Visit Solo Safari by Nafiah Az Zahra, Muzakar Isa

Subjects: “…Celebrity Endorser, Influencer Marketing, Micro-Influencer, Tourist Interest, Visit Intention…”
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Exploring on Preference of Bulk Store’s Video by I-Ting Lee, Chun-Chih Chen, Jiann-Sheng Jiang

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The Relevance of Demographic Similarity and Factuality in Social Influencer Communication Culture – A Comparison Between Hedonic and Utilitarian Conditions by Walter von Mettenheim, Klaus-Peter Wiedmann

Subjects: “…social influencer marketing…”
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Problemi e prospettive dell’influencer marketing nell’ecosistema digitale by Beatrice Rabai

Subjects: “…Influencer marketing…”
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The Influence of Trend Fashion, Influencer Marketing, Brand Image, and Online Customer Reviews on Fashion Product Purchasing Decision by Fauziyah Nur Jamal, Bagus Gumelar, Ahmad Rizal Solihudin, Riza Muzianita, Wafrotur Rohmah

Subjects: “…Trend Fashion, Influencer Marketing, Brand Image, Online Customer Reviews and Purchasing Decisions…”
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