Influencers and influencer marketing – indispensable part of the business of modern companies by Diana Karakaš, Hrvoje Zovko

Subjects: “…marketing, influencer, influencer marketing…”
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Innovative approaches in marketing for the development of the tourism industry by Yuliia Stasiuk, Andrii Kobchenko

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Pazarlamanın Yükselen Yıldızı Influencer Marketing: Influencer Takipçilerinin Satın Alma Davranışını Belirlemeye Yönelik Bir Araştırma by Kadir Canöz, Özge Gülmez, Gizem Eroğlu

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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Subjects: “…influencer marketing…”
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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Subjects: “…influencer marketing…”
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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

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Social Media Influencers and Their Role in the Purchase Pattern of Products Among Females: Gender Aspects of Business Leadership in the Skincare Industry by Nombuso Princess Khwela, Steven Kayambazinthu Msosa, Bhekabantu Alson Ntshangase

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THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH by Magdalena Kowalska

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THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH by Magdalena Kowalska

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Adolescents’ advertising literacy and body self-perception in the face of influencer marketing by Beatriz Feijoo, Charo Sádaba

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The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya by Alma Belén Rodríguez-Hidalgo, José Sixto-García, Ana Leticia Tamayo-Salcedo

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Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust by Muhammad Aldi, Whisnu Adisaputra

Subjects: “…influencer marketing…”
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Female social media influencers in the Arab Gulf: shaping marketing and advertising on Instagram by Afrah A. Alsalloum, Jason Gainous

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Instagram Influencerlarının Cinsiyetine Göre Tüketici Profillerinin Belirlenmesi by Selçuk Yasin Yıldız

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DİJİTAL ÇAĞIN BİR PAZARLAMA VE MARKA İLETİŞİM ARACI OLARAK ETKİLEYİCİLER: KANAATLER, KRİTERLER VE TAKİP NEDENLERİ ÜZERİNE BİR ARAŞTIRMA by Ümit Arklan, Nilgün Tuzcu

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Tüketicilerin Dijital Etkileyicileri Takip Etme Motivasyonları ve Satın Alma Niyetleri Üzerine Bir Araştırma by Nurcan Yılmaz

Subjects: “…influencer marketing…”
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Influencerların Kişisel Halkla İlişkilerine Bir Bakış: Şeyda Erdoğan Örneği by Feyza Karaboğa, Seher Örnek

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Influencer marketing: current trends and prospects by K. A. Arzhanova, G. V. Dovzhik, V. N. Dovzhik

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