Showing 1 - 2 results of 2 for search '"influencer credibility"', query time: 0.03s Refine Results
  1. 1
    Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved]

    Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved] by Varalakshmi Alapati, Pranav Vilas Chavare, Smitha Nayak, Ramona Birau

    Published 2025-01-01
    Subjects: “…influencer credibility…”
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  2. 2
    Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust

    Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust by Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis

    Published 2024-05-01
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