Influencers and influencer marketing – indispensable part of the business of modern companies by Diana Karakaš, Hrvoje Zovko

Subjects: “…marketing, influencer, influencer marketing…”
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Instagram Kullanıcılarının Online Alışverişlerinde Influencer’ların Etkisi Üzerine Bir Araştırma by Ahmet Eskicumalı, Yıldız Kol

Subjects: “…influencer…”
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Influencer marketing: current trends and prospects by K. A. Arzhanova, G. V. Dovzhik, V. N. Dovzhik

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Pazarlamanın Yükselen Yıldızı Influencer Marketing: Influencer Takipçilerinin Satın Alma Davranışını Belirlemeye Yönelik Bir Araştırma by Kadir Canöz, Özge Gülmez, Gizem Eroğlu

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Façonner la prescription, influencer les médecins by Jérôme Greffion, Thomas Breda

“…But how can we reconcile this analysis on one hand and the fact that many physicians deny the influence of drug promotion on their practice and the results of econometric studies underlining the weak effect of drug detailing on the other hand? …”
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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Subjects: “…influencer marketing…”
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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki by Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Subjects: “…influencer marketing…”
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The Influencers and the Adoption of New Products: Model for the Influencer Marketing by Henen Oulhi

“…This provides a sense of equivalence with the influencer, serving as a form of self-validation. The fourth stage, trial, occurs when consumers experiment with the product, having already been influenced by their preferred influencers. …”
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Adolescents’ advertising literacy and body self-perception in the face of influencer marketing by Beatriz Feijoo, Charo Sádaba

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Because Follower Experience Matters: The Continuance Intention to Follow Recommendation of the Influencer by Dedi I. Inan, Achmad Nizar Hidayanto, Ratna Juita, Adiva Reyhan Puteri, Irene Pixelyne Romauli, B. Putri Kinanti Ramadhani, Taliza Ayu Dwiputritaufik

“…In harnessing social media, for the follower to keep following recommendations from the influencer, the concerns are primarily focused on the influencer side only. …”
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Kaznodzieja, coach czy influencer? Kogo preferuje współczesny odbiorca medialny? by Witold Ostafiński

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The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya by Alma Belén Rodríguez-Hidalgo, José Sixto-García, Ana Leticia Tamayo-Salcedo

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The Roles of Islamic Content Quality and Physical Attractiveness of Muslim Influencer on Social Media Consumption: Likeability as Mediator by Robiansyah Robiansyah, Khusnul Khotimah, Aisyah Trees Sandy, Saida Zainurossalamia

Subjects: “…influencer likeability…”
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Üniversite Öğrencileri Üzerinde Sosyal Medya Influencerlarının Etkisi by Müzeyyen Çatkafa, Özlem Altunsu Sönmez

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Public opinion model based on super-influencer integrating network community and content by Jianliang WEI, Hao JI, Tengyan TIAN, Shengli ZHOU

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E-cigarettes on Instagram: Exploring vape content via an Australian vaping influencer by Jonine Jancey, Renee N. Carey, Becky Freeman, Tama Leaver, Katharina Wolf, Marilyn Bromberg, Kevin Chai, Stella Bialous, Phoebe Adams, Meghan Mcleod, Kahlia McCausland

“…Methods We identified the accounts followed by an Australian Instagram influencer who primarily posts e-cigarette-related content. …”
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Go with the flow? Professor, Influencer e a crise no sistema de peritos by Moysés Pinto Neto

“…Discute-se como a autonomia do professor em abordar temas complexos contrasta com a restrição do influencer, que se vê limitado pela necessidade de adaptação aos algoritmos e à manutenção do engajamento de seu público. …”
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THE USE OF INFLUENCER ADVERTISEMENTS ON TELEVISION AND THE EXTENT OF CONSUMER RESPONSE TO THEM (AN EXPLORATORY STUDY) by Afnan Mohammed Shaban

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In The Context of Fan Culture and Virtual Influencer Concepts The First Digital Fan: Leothefan by Serkan Karatay

Subjects: “…virtual influencer…”
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Innovative approaches in marketing for the development of the tourism industry by Yuliia Stasiuk, Andrii Kobchenko

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