UNDERSTANDING THE INFLUENCE OF HEDONIC MOTIVATION AND FEAR OF MISSING OUT (FoMO) ON ONLINE IMPULSE PURCHASE INTENTIONS OF DISCOUNTED PRODUCTS by Otilia-Elena PLATON

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PLANSIZ SATIN ALMA DAVRANIŞINDA DEMOGRAFİK FARKLILIĞI BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA by Nihan Özgüven Tayfun

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How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? by Dan Wang, Ching-Cheng Shen, Jennifer Pasion Loverio

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DUYGUSAL ZEKA VE DÜRTÜSEL SATIN ALMA DAVRANIŞI İLİŞKİSİ by Didar BÜYÜKER İŞLER, Gaye ATİLLA

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DUYGUSAL ZEKA VE DÜRTÜSEL SATIN ALMA DAVRANIŞI İLİŞKİSİ by Didar Büyüker İşler, Gaye Ati̇lla

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