Pengaruh Iklan, Diskon dan Teman Sebaya Terhadap Impulse Buying Dalam Pembelian Produk Fashion by Andi Harpepen

Subjects: “…advertising, discounts, peers, impulse buying…”
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The Phenomenon of Herding Behavior in Impulse Buying Against the Labubu Doll Trend: Analysis of Tabdzir Verse in the Tafsir Kementerian Agama RI by Abdillah Nurul Bahri Abdillah, Muhamad Takrip, Dede Rodin, Muhammad Saifullah

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SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING by Merima Činjarević, Kasim Tatić, Srđan Petrić

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The Effect of Product Display and Store Atmosphere on Impulse Buying in Consumers Mandiri Store Gresik by Rini Purwati, Sumainah Fauziah

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The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry by Lerato S. Mashilo, Riané C. Dalziel, Ephrem Habtemichael Redda

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The Influence of Promotion, Information Quality, and Price Perception on Impulsive Buying on the Shopee Live Feature Among Students of UPN "Veteran" East Java by Michael Daniel Pinontoan, Ugy Soebiantoro

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MARKETING STRATEGY TO DRIVE IMPULSE BUYING AND HEDONIC SHOPPING ON SHOPEE E-COMMERCE: A NEUROMARKETING-BASED APPROACH by Ronald Fanggidae, Sanaji Sanaji, Raya Sulistyowati, Novi Sumbawati

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PENGARUH BRAND AWARENESS, KERAGAMAN PRODUK DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA WIZZMIE MERR SURABAYA by Laurensia Diana Friscarona Wihardono, Stephanie Astrid Ayu

Subjects: “…brand awareness, product diversity, and impulse buying, and purchasing decisions.…”
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Scroll, Click, Checkout: Does Visual Appeal Take Women's Attention to Buy Impulsively? by Emirah Hayati, Muhartini Salim

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The Influence of Direct Marketing and Flash Sales on Impulse Buying on Tiktok Shop Live Streaming by Bayu Santoso, Albert Kriestian Adhi Nugraha

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Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember by Indah Respati Kusumasari, Andrias Dwi Mahendrawan, Yanda Bara Kusuma

Subjects: “…Celebrity Endorsement, Flash Sale, Live Streaming, Impulse Buying…”
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The Influence of Visual Merchandising, Price Discounts, and Shopping Lifestyle on Impulse Buying Behavior of Generation Z at Miniso Store Galaxy Mall Surabaya by Decinta Putri Ariani, Siti Ning Farida

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Do Shopping Lifestyle, Price Discount, and Positive Emotion Influence Impulse Buying? An Empirical Analysis of the Indonesian Fashion Industry by Fikrul Umam Zein, Effed Darta Hadi

Subjects: “…Impulse Buying…”
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The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation by Putri Ayu Kasuma, Dewi Mustikasari Immanuel, Yuli Kartika Dewi

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The Influence of Scarcity Perception and FOMO on Gen Z Impulse Buying in Cirebon City by Muhammad Yasin Abbas, Febry Ilham Pratama, Jefry Romdonny, Yono  Maulana

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The Role of Parasocial Interaction in Impulse Buying Behavior in Social Commerce Instagram Considering Social Class and Generation by Mohammad Safari, Zahra Kazemi Saraskanrood

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FOMO, Materialism and the Gen Z Shopping Behavior: The Impact on Online Impulse Buying and Post-Purchase Regret (With a Gender Perspective) by Clivyne Eugenia Charles, Dewi Mustikasari Immanuel

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Do Emotions Matter? Positive Emotions as a Mediator Between Gamification, Discounts, and Impulse Buying Among Gen Z by Tara Ratuliu, Rina Suthia Hayu

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I do not think before I leap (buy)! Impulse buying: An integrative review and future research directions by Mohita Maggon

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Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements by Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar, Slima Pinto

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