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  1. 14621

    Presenting the model of customer participation with brands in social media with emphasis on cultural differences by Hamed Saghafian, Samad Aali, morteza mahmoodzadeh

    Published 2024-06-01
    “…It is important to note that the definition of the brand position and the mental image of the brand are completely different. The brand is an important thing in the development and promotion of the brand in the target market, because it will increase interest in the brand, more willingness to buy in the target market, and also increase brand loyalty (Koch & Gyrd-Jones, 2019). …”
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  2. 14622

    Modeling the quality of tax audit based on the acceptance of legal taxpayers in business by Mohsen Hajibabaei, Sina Kheradyar, Mojtaba Malekichoobari

    Published 2024-12-01
    “…They showed that the multifaceted research model includes four common components and three classifications; the components of the research model have an interactive relationship with each other; this relationship creates a situation where each component of the model is placed in the conditions of influence and effectiveness with respect to the other component; this model while confirming the ethical theory of auditing, shows the view and mental image of the interviewees of the research on the quality of independent auditing with emphasis on the satisfaction of the needs of the beneficiaries. …”
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  3. 14623

    Identifying and Evaluating the Components of Human Resource Competence in the Era of Digital Transformation by Mahdieh Abidi, Rashid Zolfaghari Zafarani, Masoud Haghighi

    Published 2024-09-01
    “…Theoretical FrameworkCompetenceCompetence shows the image of a grown man who has full preparations in every way to do a job. …”
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  4. 14624

    Components of stakeholder participation to create value in the banking industry in East Azerbaijan Agricultural Bank by Alireza Tagavi, Alireza Bafandeh Zendeh, Samad Aali

    Published 2025-03-01
    “…The results showed that the dimensions of the model include customer motivation, customer value, organizational factors, customer experience, customer loyalty and customer mental image; and the model has a good fit. Research methodology This research is developmental in terms of the goal, descriptive-exploratory in terms of the type of method, qualitative in terms of the method of collecting data, and meta-synthesis approach in terms of the method of conducting the research. …”
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  5. 14625

    Explaining the effective variables in measuring intellectual capital and providing the optimal model by hatef mollazadeh jebdreghi, mahdi zeinali, ali akbar nonahal, ahmad mohamadi

    Published 2024-12-01
    “…Based on the findings of the research, the organization's image and reputation codes, organizational procedures, patents, customer loyalty, employee creativity, and the organization's training programs for employees have the highest coefficient of importance among the three dimensions of intellectual capital. …”
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  6. 14626

    Wisdom of the Established Pattern by Joel Janhonen

    Published 2023-06-01
    “…They are largely due to conflicts between our subjective image of the world and objective reality. Attaining an exhaustive comprehension of the complex interactions of natural and social worlds is impossible, so we have evolved to operate by relying on a built-in navigation system. …”
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  7. 14627

    Le camp légionnaire romain de Mayence/Mogontiacum (Allemagne) : nouveaux résultats sur l’enceinte et la chronologie by Daniel Burger-Völlmecke

    Published 2022-12-01
    “…All available data on the structures are included, as well as the catalogue numbers of the features within the present work, alongside the corresponding relevant finds, included as image files. The maps generated herein are based upon this complete cadastre. …”
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  8. 14628

    Design and validation of consumer behavior model based on user-generated content in the banking industry by Sepahdar Rahnama, Marzieh ZendehDel, Mir Hadi Moazen Jamshidi

    Published 2024-09-01
    “…., producing video and image advertisements of bank services, exchanging information related to the bank brand among customers, holding a brand story contest and bank brand reviews among customers, describing bank brand services, etc.…”
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  9. 14629

    Providing digital human resource management model by Seyed Reza Akramian, amin nikpour, Hamid Reza Mollaei, Mohammad Jalal Kamali, Hojjat Talebi

    Published 2024-11-01
    “…Another dimension in this model is the dimension of consequences based on the opinion of the interviewees in the management of digital human resources with the data-based approach; based on which, cultural consequences (proper training of human resources employees) and organizational consequences (human resources department, in creating and maintaining a positive image of digital systems) has received more attention. …”
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  10. 14630

    Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

    Published 2025-02-01
    “…Eye tracking is very sensitive to the processes of attention and alertness, and this technique can be used to improve teaching and learning (Javora et al, 2021) and the effectiveness of advertisements, video and graphic images (Niehorster et al, 2017). Considering that eye tracking can compensate for the market research that cannot be obtained through self-reporting methods, the main question of the present research has been raised as follows: how is the effective model of environmental advertising based on the use of eye tracking drawn? …”
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