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Measuring the effectiveness of out-of-home advertising campaigns in South Africa
Published 2022-10-01“…The evaluation of outof- home media effectiveness as part of advertising campaigns remains a largely unexplored field of study, especially in an emerging market like South Africa’s. …”
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The Environment and Features of Digital Place-Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media
Published 2024-01-01“…Despite the substantial growth in digital out-of-home media and the promising potential of digital place-based media, there is a limited understanding of this medium at minibus taxi ranks. …”
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