Showing 1 - 2 results of 2 for search '"home media"', query time: 0.05s Refine Results
  1. 1

    Measuring the effectiveness of out-of-home advertising campaigns in South Africa by Melanie Babst, Thérèse Roux, Johan de Jager

    Published 2022-10-01
    “…The evaluation of outof- home media effectiveness as part of advertising campaigns remains a largely unexplored field of study, especially in an emerging market like South Africa’s. …”
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  2. 2

    The Environment and Features of Digital Place-Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media by A. T. Roux, E. Wannenburg, T. V. Manetje

    Published 2024-01-01
    “…Despite the substantial growth in digital out-of-home media and the promising potential of digital place-based media, there is a limited understanding of this medium at minibus taxi ranks. …”
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    Article