Building consumer loyalty through green marketing: an Egyptian perspective by Amr Samir Aly, Luna Santos-Roldán, Beatriz Palacios-Florencio

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Model of Intention to Purchase Environmentally Friendly Products of SMEs Deli Serdang by Nel Arianty, Julita, Sri Fitri Wahyuni

Subjects: “…green marketing; consumer buying interest.…”
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Green marketing education and strategy to increase circular economy adoption in Sidomukti Village community, Lamongan Regency by Muhammad Sulton, Ika Purwanti, M. Ainul Mahbubillah, Hadad Alwi, Abdul Rozaq Alfarisi

Subjects: “…Green Marketing…”
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Integrating the Principles of Green Marketing by Using Big Data. Good Practices by Mihai Andronie, Daniel Adrian Gârdan, Ionel Dumitru, Iuliana Petronela Gârdan, Irina Elena Andronie, Cristian Uță

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Mitos y realidades de la formación en Mercadotecnia Ecológica en la práctica: una revisión documental by Marcos Pérez Mendoza, María Cruz Cuevas Álvarez, Miguel Armando Vélez Tellez

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The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature by Bilge Nur Öztürk

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The Influence of Green Marketing on the Purchase Intention of Green Fashion: A Study on the Brand “Sejauh Mata Memandang” by Najwa Syelby Tsurayya, Erlita Ridanasti

Subjects: “…Green Marketing, Perception, Green Consumption, Green Fashion…”
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Exploring AI-enabled green marketing and green intention: An integrated PLS-SEM and NCA approach by Osama Sohaib, Aamna Alshemeili, Tariq Bhatti

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Variation Product, Green Marketing, And Discount On Consumer Satisfaction by Fira Niwayansari, Adi Santoso, Wijianto Wijianto

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THE EXTENT OF IRAQI CONSUMER INTEREST IN ADOPTING THE CONCEPT OF GREEN MARKETING THROUGH THE USE OF PAPER BAGS INSTEAD OF PLASTIC BAGS by Alaa Nabeel Al-Heali, Wisal Abdullah Husain, Mahmud Abdullah Jasim Alkhafaji

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Investigating the effects of green marketing on development of brand fascination by Hamed Abbasi, Hamid Reza Abbasi, Ashkan Faraji, Mahsan Hajirasouliha

Subjects: “…Green marketing…”
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A Systematic Review of Driving Sustainability Through Circular Economy Marketing: Insights and Strategies for Green Marketing Innovation by Teresa Paiva

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Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices by Hao Wu, Norzieiriani Ahmad, Nazlina Zakaria

Subjects: “…Green marketing…”
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OBSERVASI TREN PERILAKU PEMBELIAN HIJAU KONSUMEN INDONESIA DI BERBAGAI INDUSTRI by Faizatul Hiqmah

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ASPECTS REGARDING THE PROMOTION OF ECOTOURISM TO CONSUMERS by Mirela-Cristina VOICU

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The Influence of Green Marketing Mix and Environmental Awareness on Oat Milk Purchase Decision in the Special Region of Yogyakarta Province by Vena Bianda Aurelia, Masyhuri, Any Suryantini

Subjects: “…green marketing mix…”
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Ecological marketing and features of its application by G. A. Sadikhanova, B. B. Rysbaeva

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Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer by Daniel Bucio Gutiérrez, José Ignacio Azuela Flores, Karla Paola Jiménez Almaguer

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The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product by Sutisna, Elisiyah, Umalihayati, Syamsul Hidayat, Theresia Gunawan

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Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions by Bassel Maaliky, Mazen Massoud, Radwan Choughari

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