THE RELATIONSHIP BETWEEN ELECTRONIC WORD-OF-MOUTH AND GEN Z CONSUMERS' INTENTION IN SELECTING EATING PLACE IN HO CHI MINH CITY, VIETNAM by Nguyen Phuc HUNG*, Do Le Phuc Hung THINH

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Predictors of review sites usage in hotels by Javier Perez-Aranda, Rafael Anaya-Sanchez, Jose Ruizalba

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A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews by Javier Perez-Aranda, María Vallespín, Sebastian Molinillo

Subjects: “…ewom…”
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Hotel Assessment through Social Media: The case of TripAdvisor by Sebastian Molinillo, José Luis Ximénez-de-Sandoval, Antonio Fernández-Morales, Andres Coca-Stefaniak

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Dijital Pazarlama İletişimi Bağlamında eWOM Arama Motivasyonları ile Online Kurumsal İmaj Algısı Arasındaki İlişkiyi Tespit Etmeye Yönelik Bir Araştırma by Murat Çakırkaya, Murat Koçyiğit

Subjects: “…ewom arama motivasyonları…”
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Researching the factors and benefits in increasing the use of AI color cosmetics by Ezni Balqiah, Ginsi Trianesti

Subjects: “…body esteem, price sensitivity, social media addiction, artificial intelligence color cosmetic usage, trust in artificial intelligence, ewom engagement, consumer satisfaction…”
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