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    Designing the behavioral model of managers in the digital age with the foundation's data approach by Farahangiz Abdollahzadeh Namini, Rouhollah Samiei, Alireza Mazidi

    Published 2024-06-01
    “…Managers are known as one of the driving factors and the basic engine of change and transformation in the management of an organization, and in accordance with strategic, technological approaches and moving in the digital direction, including the fundamental variables in organizational transformation and effectiveness. …”
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  5. 47505

    The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping by Mirmahmood Naghibi, Changiz Valmohammadi, Kiamars Fathi Hefeshjani, mahmoud modiri

    Published 2025-02-01
    “…Today, successful technology startups have become the growth engine of the information economy and the Internet economy, and the recent development of startup ecosystems around the world will have significant consequences for the future of the global economy. …”
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  6. 47506

    Identifying factors affecting delivery points, risk transfer and costs in international trade with an emphasis on Incoterms 2020 by Morteza Babaie, Firouze Haji Aliakbari, Fereshte Lotfizade, Arshad Farahmandian

    Published 2024-12-01
    “…Proper business terms improve logistical engineering, reduce risk, save the company's money; and successful transportation provides solid bases for transnational transactions (Jimnez, 2012).KIM (2022) in a study entitled "Some Critical and Controversial problems about Incoterms 2020 for International Trade" argues that Incoterms has been revised for the eighth time since its initial release in 1936. …”
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  7. 47507

    Providing a development model for the effectiveness of persuasive advertising in social networks by Hamzeh Hessani Khabr, Payam Paslari, Mehdi Bagheri, Saeed Muradpour

    Published 2024-11-01
    “…Advertising has many economic benefits, including increased product sales, increased firm performance and value, and improved market efficiency, which have received considerable research attention (Bayer et al, 2020).Social NetworksSocial networks are a new generation of sites and bases that operate on the Internet and by using a search engine and adding features such as chat, electronic messaging, image and sound transmission, bring together a group of Internet users with special characteristics and provide the possibility of more communication of users in the form of a network of individual and group relationships and finally, these users can share content (share and express their interests, thoughts and activities) with others users (Jaffali, 2019).Saghafian et al, (2024) investigated the presentation of the model of customer participation with brands in social networks with emphasis on cultural differences. …”
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  8. 47508

    Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies by javad mashhadizadeh, Farzad Karimi, Mojtaba aghajani

    Published 2024-12-01
    “…In addition to using search engines, customers also search for desired products and brands on social media such as Instagram. …”
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