The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study by Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva

Subjects: “…endorsement…”
Get full text

Les guillemets : Modalisation et saillance discursive dans le discours journalistique by Raluca NITA

Subjects: Get full text

Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinati... by Noha Kamel

Subjects: “…celebrity endorsement…”
Get full text

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement by Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim

Subjects: Get full text

The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood by N. Kardinah, Tintin Supriyatin, Khairunnisak Khairunnisak

Subjects: “…perception of celebrity endorsement, self-image congruity, purchase intention…”
Get full text

Pour une étude interdisciplinaire et sémio-linguistique de la viralité dans les médias by Alain Rabatel

Subjects: Get full text

Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific by Estefanie Dwitasreshi Manurung, Kristina Sisilia

Subjects: “…endorsement influencer…”
Get full text

Pre-exposure Prophylaxis Awareness and Endorsement among Adolescents and Young Adults in Tanzania: Insights from the 2022 Demographic and Health Survey by Alpha Johnson Kapola, Rahma Musoke, Glenda Marie Manayon, Hassan Fredrick Fussi, Hafidha Mhando Bakari, Haji Mbwana Ally, Swalehe Mustafa Salim, Zuhura Mbwana Ally, Lynn Moshi, Mariam Salim Mbwana, Habib Omari Ramadhani

Subjects: Get full text

Anyway ou le mode énonciatif du savoir en prendre et en laisser by Catherine Filippi-Deswelle

Subjects: Get full text

Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z by Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

Subjects: Get full text

Drawing on social approval as a linguistic strategy: A discourse semantic analysis of judgement evaluation in suspected online romance scammer dating profiles by Lee Kam-Fong, Chan Mei Yuit, Ali Afida Mohamad

Subjects: Get full text

An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure by A. Mücahid Zengin, Güldane Zengin

Subjects: Get full text

Attitudes towards attractive and credible celebrities in advertisements by De la Rey van der Waldt, N de Beer N de Beer, N du Plessis N du Plessis

Subjects: Get full text

Pengaruh Social Media Marketing terhadap Intensi Membeli Produk Perawatan Kulit pada Pria by Rafael Hans Christian, Dewi Syarifah

Subjects: “…credibility endorser…”
Get full text

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING by Nuri Paşa Özer, A. Mücahid Zengin

Subjects: “…celebrity endorser…”
Get full text