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    AI in Marketing Management: Executive Perspectives from Companies

    Published 2025-01-01
    Subjects: “…artificial intelligence; marketing; business communication; AI adoption; emerging technologies;…”
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    Incidence, Causes, and Perinatal Outcomes of “Near-Miss” Obstetric Emergencies during the COVID-19 Pandemic: Experience from a Tertiary Referral Center of Western Rajasthan, India by Garima Yadav, Charu Sharma, Pratibha Singh, Vrushti Solanki, Swati Chhabra, Priyanka Kathuria, Meenakshi Gothwal, Manisha Jhirwal, Shashank Shekhar

    Published 2025-01-01
    “…A modified version of the World Health Organization (WHO)’s Maternal Near-Miss Screening Tool was used to identify maternal near-miss cases and other obstetric emergencies requiring CCU admission. Results: The incidence of “near-miss” obstetric emergencies was -30.7 per 1000 live births. …”
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    Poor radiological outcomes and associated factors among tibial shaft fracture patients treated with intramedullary nail fixation at Addis Ababa Burn, Emergency and Trauma Hospital, Ethiopia by Yohannes Shugie, Samuel Kebede, Fanna Adugna, Dereje Bayissa Demissie, Tilahun Desta

    Published 2025-02-01
    “…At Addis Ababa Burn, Emergency, and Trauma (AaBET) Hospital, the rates of poor radiological outcomes for tibial shaft fractures treated with intramedullary fixation are unknown.MethodsA retrospective health facility-based cross-sectional study design was conducted among patients with tibial shaft fractures treated with intramedullary nails at AaBET Hospital. …”
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    Cost Impact Model of a Novel Multi-mRNA Host Response Assay for Diagnosis and Risk Assessment of Acute Respiratory Tract Infections and Sepsis in the Emergency Department by John E. Schneider, Jonathan Romanowsky, Philipp Schuetz, Ivana Stojanovic, Henry K. Cheng, Oliver Liesenfeld, Ljubomir Buturovic, Timothy E. Sweeney

    Published 2020-04-01
    “…**Objectives:** We estimated the economic impact of adopting HostDx Sepsis testing among patients with suspected acute respiratory tract infection (ARTI) in the emergency department (ED). **Methods:** Our cost impact model estimated costs for adult ED patients with suspected ARTI under the standard of care versus with the adoption of HostDx Sepsis from the perspective of US payers. …”
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