Impact of Electronic Word of Mouth, Influencers, on Consumer Purchase Intentions on Fashion (Erigo Brand Study) by Aolia Ihsan Romadona, Maulana Harbi, Lis Tatin Hernidatiatin

Subjects: “…Electronic Word of Mouth, Influencers, Purchase Intentions…”
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The Influence of Brand Ambassadors and EWOM on Purchasing Decisions for Skincare Skintific in the Shopee Application by Riki Fernando, Hasanah Khalaidah, Rahmadi Rahmadi

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Consumption of boutique hotel experiences as revealed by electronic word-of-mouth by Carolina Fiuza Parolin, Ricardo Boeing

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PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP MINAT BELI CARASUN by Ni Putu Anjelina Dewi

Subjects: “…electronic word of mouth, brand image, purchase intention, cosmetic…”
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From Digital Social to Box Office Revenue: Analysis of the Impact and Trends of Electronic Word‑of‑Mouth by Weihua Qiao

Subjects: “…electronic word-of-mouth…”
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Pengaruh E-Service Quality, Promotion, dan Electronic Word of Mouth Terhadap Purchase Intention pada Pengguna Tokopedia di Kota Bandung by Yupi Yuliawati, Siti Maspupah

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Does Fun Matter? Using Chatbots for Customer Services by Tai Ming Wut, Elaine Ah-heung Chan, Helen Shun-mun Wong

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Pengaruh E-Service Quality, Promotion, dan Electronic Word of Mouth Terhadap Purchase Intention pada Pengguna Tokopedia di Kota Bandung by Yupi Yuliawati, Siti Maspupah

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The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case: Shopee Marketplace Users in Padang, Indonesia) by Novelia Ghani Setiani, Syafrizal Syafrizal, Laura Amelia Triani

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Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market by Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad

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Social Media Marketing and Electronic Word of Mouth at Coffee Shop: The Mediating Role of Brand Image on Purchasing Decisions by M Samsul Hidayat, Rayhan Abi Ramadhan, Aang Curatman

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Understanding the Dynamics of e-WOM in Food Delivery Services: A SmartPLS Analysis of Consumer Acceptance by Daniel Boldureanu, Ioana Gutu, Gabriela Boldureanu

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The Influence of Promotion, Service Quality, and Electronic Word of Mouth on Customer Loyalty through Customer Satisfaction on the Instagram Account @rooftopin.nesia by Muhammad Fairuz Fauzan, Ari Wedhasmara, Ken Ditha Tania, Apriansyah Putra

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The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory by Nguyen Thi Huyen, Nguyen Minh Ngoc, Cao Anh Thao

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Pengaruh Akuntabilitas, Electronic Word of Mouth, Brand Image, Perencanaan Keuangan Syariah Terhadap Keputusan Donasi Online pada Kitabisa.com di DKI Jakarta by Ihsan Rizki Mansis, Lili Puspita Sari

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An integrated SOR and SCT model approach to exploring chinese public perception of autonomous vehicles by Jingwen Wu, Sok-Tae Kim

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Shopping on a Social Planet: The Mediating Role of Trust by Wan Rasyidah Wan Nawang, Intan Fatimah Anwar, Amalina Mursidi, Najwa Mohd Najibd, Raja Azhan Raja Mamat

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The Influence of User-Generated Content (UGC), Electronic Word of Mouth (e-WOM), and Perceived Product Quality on Purchase Intention of Somethinc Products (Case Study on Followers... by Zefania Mikha Manurung, R. Yuniardi Rusdianto

Subjects: “…User-Generated Content, Electronic Word of Mouth, Perceived Product Quality, Purchase Intention…”
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The Effect of Price Perception and E-Wom on Purchase Decisions on the E-Commerce Platfrom Shopee by Elang Handika Kartawinata, Mohamad Ikbal Santoso, Yusuf Yusuf, Soesanty Maulany

Subjects: “…Price Perception, Electronic Word of Mouth, Consumer Purchase Behavior, E-Commerce, Shopee…”
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Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia by Khalid Abdul Hakim, Imam Salehudin

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