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    Explanation and validation of the coordination model of the marketing and sales department in the insurance industry in Iran by Alireza Jahed, Ehsan Abedi, Hamidreza Saeednia

    Published 2024-06-01
    “…Arabshahi & Abbaszadehgaretekan (2023) studied the effect of electronic customer relationship management on marketing performance by analyzing the mediating role of product innovation and emphasizing customer knowledge. …”
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  19. 12039

    Providing effective innovative strategies in the development of cosmetics industry with emphasis on international entrepreneurship by Ali Khabaz, Jamshid Edalatian shahryari, Heydar Amiran

    Published 2024-12-01
    “…The findings show that the electronic customer relationship management variable had a positive and significant effect on product innovation development, and the product innovation development variable also had a positive and significant effect on marketing performance. …”
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  20. 12040