How digital influencer content and characteristics influence Generation Y persuasiveness and purchase intention by Maria Antónia Rodrigues, Maria Amélia Carvalho, Luciana Oliveira, Andreia Barbosa

Subjects: “…digital influencers…”
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Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media by Ana-María Casado-Molina, Célia M.Q. Ramos, Francisco Cabrera

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Do digital influencers successfully contribute to reducing the gap between customers and companies? by Isaac Moreira, Paulo Stenzel, João M. Lopes, José Oliveira

Subjects: “…digital influencers…”
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Creativity and disinformation in artificial intelligence-driven fashion communication by Sigita Kamašauskė, Živilė Sederevičiūtė-Pačiauskienė

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Tüketicilerin Dijital Etkileyicileri Takip Etme Motivasyonları ve Satın Alma Niyetleri Üzerine Bir Araştırma by Nurcan Yılmaz

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