IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES by Beata Nowotarska-Romaniak

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Roles of Service Quality and Religiosity in Determining Customers’ Retention in Islamic Banks: Empirical Evidence from Southwestern Afghanistan by Ziarmal Abdullah, Salina Kassim, Shamsullah Shams, Sharofiddin Ashurov

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Product-IT Inclusive Enterprise Architecture Management: An Approach Based on Ecosystems, Customer Journey and Data-Driven Business Opportunities by Julia Kaidalova, Kurt Sandkuhl, Ulf Seigerroth

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Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies by javad mashhadizadeh, Farzad Karimi, Mojtaba aghajani

Subjects: “…customer engagement…”
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Impact of food and beverage management on customer satisfaction in the hospitality sector: A case study of White Horse Inn Hotel, Kabale District by Tumusiime, Cosmas Bwambale

Subjects: “…Customer satisfaction…”
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AI-driven self-service for enhanced customer experience outcomes in the banking sector by Nkululeko PraiseGod Zungu, Hayford Amegbe, Charles Hanu, Emmanuel Selase Asamoah

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The Mediating Role of Trust in Shaping Customer Loyalty of Bank: Insighths from a developing country perspective by Husne Jahan, Chowdhury, G. M. Azmal Ali, Quaosar, Nazifa Anbar, Saba, Md Abidur, Rahman

Subjects: “…customer satisfaction…”
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The Role of Mobile Applications in Building Customer Loyalty: A Qualitative Study by İrem Elbir, Elif Eşiyok, Öykü Çalyan

Subjects: “…customer loyalty…”
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MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES by M. Orlova, S. Silina

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Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents by Ntswaki Petunia Matlala

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Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand by Noptanit Chotisarn, Thadathibesra Phuthong

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DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE by Abiola Abass Carim, Kayode Muhammed Ibrahim, Solomon Olugbade Adedokun

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Assessing Customer Needs Using a Hybrid Technique Including QFD and DEMATEL in Fuzzy Conditions (Case Study: Service Company RAZI Industrial Town: Industrial Town Corporation Isfah... by Seyed Mohammad Reza Davoodi, Mohammad Ebrahim Khatami

Subjects: “…customer evaluation…”
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Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers by Thi Mai Le, Bao Trung Phan, Viet Trung Dang, Thi Thuy Anh Tran

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UNLEASHING THE POWER OF VISUAL ENGAGEMENT: ANALYSIS OF VIDEO MARKETING STRATEGIES USED BY RESORTS IN LAIYA, BATANGAS by Charmaine P. Galano

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THEORETICAL AND ORGANIZATIONAL BASES OF FORMATION OF STATE CONTRACT SYSTEM IN THE RUSSIAN FEDERATION by D. Shatsky

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The green marketing impact on consumer buying behavior - Albanian market case study by Mariola Muçi, Endi Driza

Subjects: “…green marketing, customer behavior, products, brands, environment, sustainability,…”
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Adopting augmented reality into retailing mix strategy: Generation Z’s perspective in Egypt by Marwa Mahmoud Ibrahim, Rasha Ihab Nasr

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The Effect of Chatbot Usage on Customer Satisfaction: A Quantitative Study of Shopee, Tokopedia, and Lazada Using SmartPLS by Mira Afrina, Naretha Kawadha, Ardina Ariani, Mukhlis Febriady Febriady

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