THE EFFECTS OF SOCIAL MEDIA CONTENT CHARACTERISTICS ON CONSUMER ENGAGEMENT – A SYSTEMATIC LITERATURE REVIEW by Flavia HERLE

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Creating safer cancer care with ethnic minority patients: A qualitative analysis of the experiences of cancer service staff by Ashfaq Chauhan, Bronwyn Newman, Elizabeth Manias, Kathryn Joseph, Desiree Leone, Ramesh L. Walpola, Holly Seale, Allan Ben Smith, Reema Harrison

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Enchancing Point of Sale Materials for Consumer Engagement: A Neuromarketing Approach by Polona Dakič, Armand Faganel

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The Impact of Social Media on Sports Marketing and Consumer Engagement by Paula Alina APOSTU, Maria Daniela MACRA-OȘORHEAN, Radu-Tiberiu ȘERBAN, Ioan-Cătălin CIOCOIU, Velu-Sebastian BARTHA

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Exploring neuromarketing strategies towards boosting consumer engagement with rural agricultural products: A systematic review by Olaitan Ayotunde Shemfe, Ifeanyi Mbukanma

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Social media and consumer engagement: A bibliometric analysis and future research directions by Niramon Rawangngam, Pimlapas Pongsakornrungsilp, Chukiat Siriwong, Kanokkan Ketkaew, Sasawalai Tonsakunthaweeteam, Vikas Kumar

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Using social presence theory to predict online consumer engagement in the emerging markets by Abraham Yeboah, Ofosu Agyekum, Vida Owusu-Prempeh, Kwadwo Boateng Prempeh

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EXPLORING THE LONG-TERM SHIFTS IN CONSUMER ENGAGEMENT WITH NON BANKING FINANCIAL SERVICES IN A HYBRID DIGITAL ECONOMY by ENACHESCU VLADIMIR-AURELIAN

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The Legal Politics of Halal Tourism in Thailand: The Impact of Digital Advertising Interventions on Consumer Intent, Recommendations, and Engagement in the Contemporary Era by Immanuel Ustradi Osijo, Fulgentius Danardana Murwani, Ery Tri Djatmika, Sopiah, Rungarun Boonsayan

Subjects: “…legal politics, halal tourism, digital advertising, consumer engagement, globalization…”
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Supporting consumer engagement in health research about chronic conditions: a scoping review of evidence-based resources by Mingming Zhou, Anne Parkinson, Mengyu Andy Lyu, Hanna Suominen, Leanne Watts, Jane Desborough

Subjects: “…Consumer engagement…”
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Stronger together; evaluating consumers and researchers working in partnership by Grace Gard, Joanna Oakley, Kelsey Serena, Michael Harold, Katya Gray, Helen Anderson, Judi Byrne, Jo Cockwill, Jim Cormack, Graeme Down, George Kiossoglou, Peter Gibbs

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The Impact of Artificial Intelligence (AI) for Transforming Tourism Marketing on the USA Industry Practices by Raghib Abid, Palash Saha, Md. Mominul Islam

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The Dynamics of Brand Communication in the Fashion Industry: The Case of Indonesia by Prayudi Prayudi, Fatonah Siti, Wahyudi Endah

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Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements by Zhipeng Zhang, Liyi Zhang

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CONSUMER ENGAGEMENT IN FOOD WASTE REDUCTION IN THE FOOD SERVICE – SELECTED ASPECTS by Wiesława Kuźniar, Wiesław Szopiński, Piotr Kuźniar

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Social Media Value Creation Practices and Interactivity of Electronic Word of Mouth Systems by Rojiar pir Mohammadiani, Hossein Abbasimehrb, Zaki Malikc

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Augmented reality and consumer behavior in Jordan’s telecom sector: Cultural and technological determinants by Hanadi A. Salhab

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How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors by Xiaoxi Yang, Xinyi Su, Jing Lin, Jiaqi Liu, Miao Miao, Yushi Jiang

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Consumer and community involvement in paediatric intensive care research across Australia and New Zealand: a protocol for a mixed-methods environmental scan by Alyssa Serratore, Jenny O’Neill, Bec Jenkinson, Aisha Khan, Ashleigh E. Butler, Kate Masterson, Jacinta Winderlich, Jemma Woodgate, Sainath Raman, Kristen S. Gibbons, the Australian and New Zealand Intensive Care Society Paediatric Study Group

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Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort by Ningyan Cao, Normalisa Md Isa, Selvan Perumal, Chuanmei Chen

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