Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account by Ruiqiang Li, Yaoyuan Cui, Xue Mei

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The effect of sensation seeking on intention to consume street food: utilizing the theory of planned behavior by Tran Thi Tuyet, Minh Phuong Do, Ninh Nguyen

Subjects: “…Intention to consume…”
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Comparative study of consumer satisfaction offline shopping and online using e-commerce Tokopedia to loyalty during the Covid-19 pandemic by Irene Vikining Astuty R, Kiromim Baroroh

Subjects: “…satisfaction loyalty consumer online, satisfaction consumer consumers…”
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The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making by Michael Gerlich

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Dysfunctional Consumer Behavior: Proposition of a Measurement Scale by Marília Lara Marcondes Machado de Oliveira, Andres Rodriguez Veloso

Subjects: “…consumer behavior…”
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Features of consumer perception of product innovations by I. Yu. Aleksandrova

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Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022 by L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva

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The Impact of AI-Enhanced Digital Marketing Strategies on Consumers’ Purchase Intention for Lifestyle Products by Ali Ghufran, Waqar Ahmad

Subjects: “…Consumer attitude…”
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TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS by Magdalena Maciaszczyk

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Specifics of consumer behavior in modern Russia by O. B. Anikin, V. S. Makhonina

Subjects: “…consumer…”
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PROBLEMS OF RESEARCHING CONSUMERS ON SENSITIVE ISSUES – SOME OBSERVATIONS ON THE EXAMPLE OF EMULATORY BEHAVIOR by Aleksandra Burgiel

Subjects: “…consumer behaviour…”
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Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements by Estela Maria Hoffmann, Maria José Barbosa de Souza, Melanie Morrison, Todd Morrison

Subjects: “…consumer behavior…”
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Kognitiewe orientasie as determinant van verbruikersbesluitneming by Freddie Crous, G. Benecke, J. P. R. Joubert

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Consumer attitudes and behavior towards organic products: Evidence from the Lithuanian market by Lina Pilelienė, Vilma Tamulienė

Subjects: “…consumer attitudes…”
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Gender and socio-economic differencesin South African consumers’ sentimentstoward marketing practices by Thérèse Roux

Subjects: “…consumer attitudes…”
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