Presenting Iran's new economic diplomacy model with an export approach for neighboring countries with an emphasis on cultural and media diplomacy capacities by sekhavat kheirkhah, sayed Ali Tabatabai Panah, Alireza Soltani, Hamid Reza Shirzad

“…In this research, the 10-year trend (2013-2023) of Iran's exports to 15 neighbor countries was diagnosed, and by identifying at least 25 challenges and obstacles; it shows that the role of political issues in commercial and economic relations and the existence of security problems and ideological conflicts created by the media in neighbor countries, as well as the low level of cultural relations and weakness in communication and advertising, and lack of sufficient awareness of businessmen about the tastes and customs of neighbor countries, along with other technical, qualitative, and infrastructure factors have made most of the neighbor countries to place their markets at the disposal of Iran's competitors, and Iran's effort to improve its commercial position in the region has not reached its desired point. …”
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Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

“…The results of the research show that the authentic brand prevents the effort to recognize other competitors. online payment through secure banking intermediaries increases trust in the digital brand. …”
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Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

“…Based on the results of these researches, in today's competitive market environment, advertising companies have increasingly faced the challenges of good communication with customers in order to be able to introduce their new products and services to the market faster than their competitors. The results obtained from the coefficients of structural equations based on the effect of integrated advertising management on service delivery processes show that the value (t = 5.68) for this parameter is out of range. …”
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