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  1. 701

    The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch by Nguyen Dinh Chien, Dao Duy Minh, Mai Thi Vui

    Published 2024-10-01
    “… This study aims to analyze the impact of 7 components on the marketing - mix strategy on the satisfaction and loyalty of programming course students at the branch of CodeGym Vietnam Joint Stock Company in Hue. The study combined exploratory factor analysis (EFA), and confirmatory factor analysis (CFA) to measure the impacts of each component into the success of marketing - mix strategy then applied linear structural modeling (SEM) to test the related hypothesis of driving parameters to the customers’ satisfaction and loyalty. …”
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    Differences in the Values of the Senior Management Team, Antirisk Ability, and Innovation Performance by the Data-Driven Approach: Evidence from 841 Listed Companies in China by Guangyin Tong

    Published 2021-01-01
    “…The data are from China’s Shanghai and Shenzhen A-share listed companies from 2013 to 2018. The value differences between the senior management team’s ability to resist risk and innovation performance are discussed. …”
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    The Role of Environmental and Social Innovations in the Cost Leadership Strategy, Value Creation, and Business Performance: A Comparative Analysis of SMEs and Large Manufacturing Companies by Ahmed Abubakar, Noura Said Al. Jahwari, Adil Hassan Bakheet

    Published 2024-01-01
    “…Environmental innovation was found to have direct relationships with cost leadership and value creation in both SMEs and large manufacturing companies. This research shows managers and policymakers how companies of any size can balance cost leadership with environmental and social concerns to maximize resources and efficiency. …”
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    Detecting Falsified Financial Statements Using a Hybrid SM-UTADIS Approach : Empirical Analysis of Listed Traditional Chinese Medicine Companies in China by Ruicheng Yang, Qi Jiang

    Published 2020-01-01
    “…First, we use the cosine similarity matching method to select matched companies for each considered company, derive the deviation data of each considered company as a sample dataset to capture the intrinsic law of the financial data, and further divide these into training and testing datasets for the next two stages. …”
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  18. 718

    A spatial analysis of villagers\' satisfaction with services provided by Rural Water and Wastewater Company (A case study of Fazl Dehestan, Neyshabur County) by Hamdollah Sojasi qidari, Hamide Mahmoodi, Hoori havvaei

    Published 2018-03-01
    “…Accordingly, the present study seeks to evaluate the satisfaction level of rural residents with the quality of services provided by Rural Water and Wastewater Company. This study was conducted in a descriptive-analytical method, and the population was comprised of 132 households randomly selected from rural residents living in rural areas of Central District of Neyshabur County with an acceptable reliability score. …”
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    Information technology adoption for service innovation practices and competitive advantage: the case of financial firms by J.S. Chen, H.T. Tsou

    Published 2007-01-01
    Subjects: “…Information technology adoption in financial companies in Taiwan…”
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