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The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch
Published 2024-10-01“… This study aims to analyze the impact of 7 components on the marketing - mix strategy on the satisfaction and loyalty of programming course students at the branch of CodeGym Vietnam Joint Stock Company in Hue. The study combined exploratory factor analysis (EFA), and confirmatory factor analysis (CFA) to measure the impacts of each component into the success of marketing - mix strategy then applied linear structural modeling (SEM) to test the related hypothesis of driving parameters to the customers’ satisfaction and loyalty. …”
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702
Activities in the Context of a Network, Trust and Internal Resources as Antecedents of the Effectiveness of Network Governance: a Study of the Impact on the Performance of the Companies Involved
Published 2019-01-01“…The positive influence of NG on the performance of the companies involved could also be seen.…”
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703
Evaluation of willingness to pay and challenges to community empowerment in urban drinkable water
Published 2024-01-01Subjects: Get full text
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704
Assessment of establishment and operations under market conditions for a public equity fund
Published 2009-10-01Subjects: Get full text
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705
Development of digital marketing technologies for promoting educational services of Russian universities in the context of global transformations
Published 2022-07-01Subjects: “…marketing information company…”
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System of performance indicators of logistics inventory management of retail trade enterprises
Published 2023-03-01Subjects: Get full text
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709
STRUKTUR MODAL, CURRENT RATIO, UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN ROA SEBAGAI MODERATING
Published 2025-01-01Subjects: Get full text
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Developing a Framework for Drawing a Strategy Map by Using the Combination of SWOT, QSPM and DEMATEL Methods (Case Study of Nasb Niroo Company)
Published 2022-03-01Subjects: Get full text
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Differences in the Values of the Senior Management Team, Antirisk Ability, and Innovation Performance by the Data-Driven Approach: Evidence from 841 Listed Companies in China
Published 2021-01-01“…The data are from China’s Shanghai and Shenzhen A-share listed companies from 2013 to 2018. The value differences between the senior management team’s ability to resist risk and innovation performance are discussed. …”
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The Role of Environmental and Social Innovations in the Cost Leadership Strategy, Value Creation, and Business Performance: A Comparative Analysis of SMEs and Large Manufacturing Companies
Published 2024-01-01“…Environmental innovation was found to have direct relationships with cost leadership and value creation in both SMEs and large manufacturing companies. This research shows managers and policymakers how companies of any size can balance cost leadership with environmental and social concerns to maximize resources and efficiency. …”
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Detecting Falsified Financial Statements Using a Hybrid SM-UTADIS Approach : Empirical Analysis of Listed Traditional Chinese Medicine Companies in China
Published 2020-01-01“…First, we use the cosine similarity matching method to select matched companies for each considered company, derive the deviation data of each considered company as a sample dataset to capture the intrinsic law of the financial data, and further divide these into training and testing datasets for the next two stages. …”
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718
A spatial analysis of villagers\' satisfaction with services provided by Rural Water and Wastewater Company (A case study of Fazl Dehestan, Neyshabur County)
Published 2018-03-01“…Accordingly, the present study seeks to evaluate the satisfaction level of rural residents with the quality of services provided by Rural Water and Wastewater Company. This study was conducted in a descriptive-analytical method, and the population was comprised of 132 households randomly selected from rural residents living in rural areas of Central District of Neyshabur County with an acceptable reliability score. …”
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National, International and Legal Mechanisms of Control over the Activity of Non-Government Security Entities
Published 2019-06-01Subjects: Get full text
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Information technology adoption for service innovation practices and competitive advantage: the case of financial firms
Published 2007-01-01Subjects: “…Information technology adoption in financial companies in Taiwan…”
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