Editorial by Anna Oksiutycz

“… In 2013 two University of Johannesburg professors Nina Overton-de Klerk and Sonja Verwey published an article in Communicatio “Towards an emerging paradigm of strategic communication: Core driving forces” where they argued that a shift in communication theory and practice was taking place that had a profound impact on the role of communication practitioners in business and society. …”
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Analisis peran identitas gender dalam komunikasi kolaboratif di lingkungan akademik by Usman Pakasi, Rif'iy Qomarrullah

“…Social construction of gender, gender stereotypes, and communication theory are used as frameworks to analyze the influence of gender identity in the context of group communication. …”
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Sappi’s stakeholder engagement approach involves listening to multiple voices for social impact by Andre Oberholzer, Mpho Lethoko, Mari Lee, Dalien Benecke, Thabisile Phumo

“…The authors of this case study seek to present a communication programme that have been implemented by African communication professionals and which illustrate the practical application of business and social impact results to communication theory. Sappi is an Africa-headquartered multinational company with a global footprint which uses its stakeholder approach as part of its business strategy. …”
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The Ecstasy of Communication. Critical remarks on Jean Baudrillard by Pieter Duvenage

“… The socio-cultural criticism of Jean Baudrillard (born 1929), spans from the political turmoil of France in the late-1960s, to the mediatised world of the 1990s and early 21st century.1 In this process his provocative work on the socio-political role of signs, symbolic exchange, simulation, and hyperreality has important implications for communication studies – and more specifically communication theory. The point is that with the “… greater mediatization of society … we are witnessing the virtualization of our world.”2 This contribution briefly reconstructs, firstly, two phases in Baudrillard’s intellectual career – phases that shifted from an early neo-Marxist critique of the modern consumer society to a post-Marxist or postmodern view of society (which include engagements with socio-anthropology; psychoanalysis, sociology, semiology and media theory), and eventually ends in a kind of anti-theory with an extreme fatal vision of the world.3 In section 2 the implications of these two shifts in Baudrillard’s intellectual career are contextualized in the field of media and communication studies – and specifically his concept of the “ecstasy of communication”. …”
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A theoretical framework for the concept of ‘Internet strategy' by Benita Steyn, Anské Grobler, Berdine Cilliers

“…‘Internet strategy’ is conceptualised based on the following theories: information theory, the communication process, mass communication theory, strategic management theory, corporate communication roles theory, and the models for developing corporate communication strategy and communication plans. …”
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'n Stap in die rigting van 'n oorkoepelende kern-teorie vir kommunikasie by Linda Venter

“… System theory is the most general theoretical approach to communication and the Pragmatic/system approach can be seen as the most comprehensive communication theory at present. However, It does not address in transpersonal or transpersonali/vertical/religlous communication. …”
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The role of effective communication and collective intelligence in digital transformation of a company by V. I. Abramov, D. A. Churkin

“…We have synthesized the provisions of traditionally studied separately spheres of knowledge such as the communication theory, collective intelligence, corporate culture management, and motivation theory in the context of digital transformation of companies. …”
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Corporate social responsibility communication for both business and societal sustainability in ten South African organisations by Louise Bezuidenhout, Elbe Kloppers

“…This is attributed to the fact that the current CSR communication theory is based on corporate communication, which prioritises business objectives. …”
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BREAKING GENDER STEREOTYPES: A CRITICAL APPRAISAL OF BARRIERS TO EFFECTIVE COMMUNICATION by Joy Amarachi Ofordi, Babatunde Joseph Ayodele

“…Drawing strength from Gender and Communication theory, the paper explores how societal norms, media representations, power dynamics, and institutional practices influence communication patterns and hinder the breaking of gender stereotypes. …”
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Is It Possible to Observe Society in Its Totality? Niklas Luhmann as Perseus and Medusa as Society by A. Yu. Antonovskiy

“…The article raises the question of the theoretical and cognitive foundations of sociological observation in the system-communication theory of Niklas Luhmann. Observation of society in its entirety is possible only from within itself, and therefore its observer (sociologist, artist, writer, moralist, politician or participant in a social movement) is necessarily included in the observed object itself. …”
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Informative architectures and citizen participation: a comparative study between the digital platforms Decidim and Rousseauv by Eli Borges Junior, Bruno Madureira Ferreira

“…From a qualitative analysis of its architectures – in accordance with an approach based mainly on communication theory – we sought to investigate and describe the ways in which information circulates and operates, and the possibilities they offer for democratic actions. …”
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APPLICATION OF TRADITIONALTHEORIES IN THE AGE OF CYBER COMMUNICATION by JIBRIN UMAR OMACHI, COMFORT ENE OBAJE

“…Drawing upon influential communication theories such, this paper conducts a comprehensive analysis of their fundamental premises and concepts. …”
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Mansplaining explained: The role of the better-than-average effect and the interpretation bias in acts and accusations of mansplaining by Fokkema Astrid, Pollmann Monique

“…The current study provides empirical evidence to give mansplaining its proper conceptual grounding in communication theories and shows that communication biases are a viable avenue to understand mansplaining and similar communication phenomena.…”
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Mathematical Representation of Color Spaces and Its Role in Communication Systems by Riyadh M. Al-saleem, Baraa M. Al-Hilali, Izz K. Abboud

“…In this research, the color system was analyzed according to the International Lighting Commission (CIE) standard by studying the theoretical aspect of the general color system according to the latest communication theories of the visual image supported by mathematical equations and illustrations supporting the relevant hypotheses and then a comparison of evolution. …”
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Political Psychology and Polarisation: A Conceptual Approach by Ekmel Geçer

“…The article creates new concepts and theories, and relates them to the conflicts on online platforms and tries to present the socio-cultural background that reinforces online polarisation based on new media and communication theories. The article discusses cultural psychology as the main motive for digital polarisation and touches upon online behaviour patterns that are considered as the driving force of rigid politicisation. …”
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A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation by Irma Meyer, Gideon de Wet

“…A pragmatic research approach was adopted for this study, and two communication theories – the systems theory and in particular the interrelatedness aspect thereof, and the flow of information aspects of the information theory (Bowers & Courtright, 1984: 23) - were used as the conceptual premise of the study. …”
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Education as a Resource for the Formation of “Soft Power” in Working with Young Compatriots Living in the CIS countries by T. K. Rostovskaya, E. N. Vasilieva

“…The research methodology is based on “soft power” theories and political communication theories. The research method is a discourse analysis of the newsletters of the Ministry of Foreign Affairs of the Russian Federation (Russian MFA) for 2012-2022. …”
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