Analyzing customer churn behavior using datamining approach: hybrid support vector machine and logistic regression in retail chain by Mohammad Barzegar, Aliakbar Hasani

“…Finally, the proposed model has been implemented as a case study in the chain store industry. The results indicate the optimal efficiency of the proposed analysis method. …”
Get full text

Selection of green supplier by multi-moora combination method and two-stage clustering by Mahsa Niavand, Mohammad Amin Adibi, Adel Pourghader Chobar

“…A real-world case study is also presented at Etka Chain Stores which uses a questionnaire that measures the greenness of suppliers in 13 general criteria according to business context and criteria. …”
Get full text

Investigating the Effect of TV Advertising Strategies on Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes by Afsaneh Javan Hesar Shaneh, Naser Yazdani

“…The statistical population in this study are all female consumers of detergent and hygiene products of three brands (Golrang, Softlan, and Active) offered in OK chain stores in Tehran. The number of samples equals 384 people due to the unlimited statistical population. …”
Get full text

Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

“…Mousavi & Fadaei (2022) in a study aimed at commercial advertisements of chain stores, found that variables of price, security and trust, digital marketing environment, product characteristics and ease of purchase had a significant effect on commercial advertisements of chain stores in the evolution of digital marketing literacy, and variable of promotional offers have not been effective. …”
Get full text