Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinati... by Noha Kamel

Subjects: “…celebrity endorsement…”
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The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood by N. Kardinah, Tintin Supriyatin, Khairunnisak Khairunnisak

Subjects: “…perception of celebrity endorsement, self-image congruity, purchase intention…”
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Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z by Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela

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An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure by A. Mücahid Zengin, Güldane Zengin

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Attitudes towards attractive and credible celebrities in advertisements by De la Rey van der Waldt, N de Beer N de Beer, N du Plessis N du Plessis

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YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING by Nuri Paşa Özer, A. Mücahid Zengin

Subjects: “…celebrity endorser…”
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