DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE by Abiola Abass Carim, Kayode Muhammed Ibrahim, Solomon Olugbade Adedokun

“…As digital marketing reshapes consumer relationships, businesses must navigate the complexities of building trust, engagement, and loyalty in an increasingly digital landscape. …”
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THE IMPACT OF PERSONAL INNOVATIVENESS ON THE BEHAVIORAL INTENTION TO USING TOURISM MOBILE APPLICATIONS OF GENERATION Z IN HO CHI MINH CITY, VIETNAM by Nguyen Thi Bich DAO, Do Nguyen Tuan ANH

“…Based on the research findings, the study proposed potential solutions for mobile application development businesses, destination management organizations, tourism businesses to enhance the intention to use mobile applications in tourism among Generation Z in Ho Chi Minh City and Vietnam as a whole.…”
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The effect of COVID-19 on operating costs: The perspective of hotel managers in Antalya, Turkey by Kaplan Ugurlu, Bayram Akay, Sevda Demirel

“…Apart from these, legal restrictions have also shortened the tourism season from 8 months to 4 months in hotel businesses. Occupancy rates of businesses remained between 45-60%. …”
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PECULIARITIES OF ADVERTISING IN E-COMMERCE by I. Soklakova, I. Surat

“…It is concluded that the use of electronic commerce for small, medium and large businesses.…”
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E-shop – the Innovative Way of Sale and Communication by Zdenka Šrámekova, Lucia Vilhanová

“…Therefore, individual businesses are trying to meet this trend and in addition to traditional forms of marketing they are also offering online purchasing options. …”
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An Introduction to Florida commodity enterprise budgets: An Extension tool to improve farm financial planning by Kimberly L. Morgan, Tara Wade, Kevin Athearn, Chris Prevatt, Ariel Singerman, Edward Evans, Trent Blare, Hayk Khachatryan, Zhengfei Guan

“…This publication highlights key aspects of the enterprise budget as a planning tool for farm businesses. Includes links to UF/IFAS enterprise budgets and related documents specific to several Florida commodities. …”
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Economic dependence in digital markets: EU remedies and tools by Silvia Scalzini

“…The article then compares different ex ante regulatory options proposed at the EU level to tackle (among others) the problems arising from the “dependence” of businesses on large online platforms, followed by a discussion on the possible role of the abuse of economic dependence among the spectrum of different ex ante and ex post EU remedies and tools for behaviours of abuse of economic power in digital markets. …”
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STRATEGIC PRIORITIES FOR THE DEVELOPMENT OF THE RUSSIAN ARCTIC AND INSTRUMENTS FOR THEIR RESOURCE SUPPORT by Irina V. Novikova, Murad K. Alimuradov

“…The analysis encompasses regional trends in key indicators such as population dynamics (natural and migratory growth), workforce metrics (excluding small businesses), average monthly wages, unemployment and informal employment rates, investments in fixed assets, financial inflows, and the proportion of unprofitable businesses. …”

Examining Competitive Strategies in Growing Coffee Industry with Game Theory by Hüseyin Daştan, Gürkan Çalmaşur, Meryem Aysin, Fatmanur Oral

“…It has become extremely important for the local economy that local businesses can compete and survive with these more institutionalized structures that also have brand advantages in competition. …”
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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

“…In the current fast paced competitive digital marketing era, businesses explore every possibility to differentiate their brand, retain customers and remain resilient. …”
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The Impact of Changing Work Arrangements on the Fiscal Base of Urban Government: Prospects for Adaptation and Mitigation by Pengyu Zhu, Swathi Akella

“…These changes have had a sizeable impact on commercial real estate businesses and, to a varying degree, on the fiscal base of local governments, especially in large cities. …”
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The Impact of Economic Growth and Foreign Investment on the Advancement of E-commerce by Du Wenyang, Yihong Zhang, Bolot Dzhamankulov

“…It is recommended to prioritize policies that attract foreign investment, particularly in ICT, financial services, and trade sectors to stimulate e-commerce growth; develop targeted strategies to improve digital infrastructure and increase internet accessibility nationwide; implement regulations that facilitate secure online transactions and protect consumer rights in e-commerce; invest in digital literacy programs to increase e-commerce adoption among the population; create incentives for businesses to develop online platforms and integrate e-commerce into their operations; foster partnerships between foreign investors and local businesses to transfer knowledge and technology in e-commerce. …”
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FINANCIAL RESILIENCE AMONG WOMEN SMALL AND MEDIUM ENTERPRISE IN MALAYSIA DURING AND AFTER COVID-19: THE ROLE OF ISLAMIC SOCIAL FINANCE by Nur Farhah Mahadi, Muhammad-Bashir Owolabi Yusuf, Salina Kassim, Syarah Syahira Binti Mohd Yusoff

“…This study examines the role of Islamic social finance in enhancing the financial resilience of these businesses during and beyond the pandemic. To achieve this goal, the study explores three key areas i.e., identifying factors shaping the financial resilience of women-owned SMEs in Malaysia during and beyond the pandemic, assessing the effectiveness of Islamic social finance instruments in fostering financial resilience for these businesses, and formulating recommendations for effective policies that strengthen the financial resilience of women-owned SMEs, enabling them to navigate future pandemics more effectively. …”
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Motivations of Retailers Accepting Cryptocurrency Payments and Their Implications on Retail Customer Experience by Muhammed Ali Yetgin, Kasım Yılmaz, Volkan Temizkan

“…Interviews were conducted with 9 businesses in Turkey that accept payments with crypto money using the in-depth interview technique in this study. …”
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THE RELATIONSHIP BETWEEN ELECTRONIC WORD-OF-MOUTH AND GEN Z CONSUMERS' INTENTION IN SELECTING EATING PLACE IN HO CHI MINH CITY, VIETNAM by Nguyen Phuc HUNG*, Do Le Phuc Hung THINH

“…This information can be applied by managers and marketers to develop more intelligent management and marketing strategies in Ho Chi Minh City, providing a competitive advantage for businesses. …”
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FEATURES OF CONROL OF LABOUR COMPENSATION by A. Volkova, T. Rogulenko

“…This article illustrates the organizational and functional structure of the internal control service, designed for businesses of poultry, which can be used by other economic actors in the sphere of poultry farming.…”
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Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry by Qing Zhang, Ping Huang

“…The traditional marketing model cannot meet the rapid development of innovative businesses. Data-driven precision marketing processes and methods of big data in telecom industry, as well as some of the critical IT capabilities to support the precision marketing processes were described.…”
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The extension of sophisticated broadband and regional competitiveness – the case of västra götaland in Sweden by Sten Lorentzon

“…This paper focuses access to ”wired” broadband at businesses located to the periphery in the West of Sweden. …”
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An Update from the Clinical Affairs Portfolio by Alan Barkun

“…Its committees have been very busy spearheading a number of initiatives over the past six months, while contributing to a number of projects undertaken by other committees of the Canadian Association of Gastroenterology (CAG).…”
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Analysis of a multi-server retrial queue with a varying finite number of sources by Ciro D'Apice, Alexander Dudin, Sergei Dudin, Rosanna Manzo

“…If all servers are busy, the request may depart from the system without service. …”
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