Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region by Rogerio Bevilacqua, Verica Freitas, Veronica Angélica Freitas de Paula

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Country or Brand: What Matters to Younger Millennials? by Sergio Garrido Moraes, Vivian Iara Strehlau

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Sense and sensibility: consumers and technological brand experience by Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Simone Gurgel de Brito, Valdemar Siqueira Filho

Subjects: “…brand experience…”
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An investigation of the psychometric properties of the strong brand questionnaire in sport by Habib Honarı, Mehrzad Hamıdı, Fatemeh Kıanı, Mona Rezaeı

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Country of origin effect: a study with Brazilian consumers in the luxury market by Maria Gabriela Montanari, Jonny Mateus Rodrigues, Janaina de Moura Engracia Giraldi, Marcos Fava Neves

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Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

Subjects: “…brand love…”
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The green marketing impact on consumer buying behavior - Albanian market case study by Mariola Muçi, Endi Driza

Subjects: “…green marketing, customer behavior, products, brands, environment, sustainability,…”
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ADVERTISEMENT AND CONSUMERS’ PATRONAGE: EVIDENCE FROM TABLE WATER BRANDS IN OSUN STATE, NIGERIA by Kayode Muhammed IBRAHIM, Oluseyi AJAYI, Akintunde Aremu AKINTAYO, Dolapo Stephen Akinwumi

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Components of brending and the application of artifical intelligence technologies in their implementation by Оleg Kovalchuk

Subjects: “…marketing; brand; branding; branding strategy; component brands; stages of branding; artificial intelligence…”
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Comparison of Concrete Strength Development Using Different Brands of Cement of N32.5 in Uganda . by Beinamani, Edidia

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The influence of incidental haptic sensations in evaluating consumer brands by Leigh Leo, Elizabeth Swinstead, Freddie Crous, Gideon Pieter de Bruin

Subjects: “…consumer brands…”
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Changing content plan structure of companies operating in Russia and represented on VK by L. G. Akhmaeva, A. I. Eremeeva

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The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries... by Md Sajjad Hosain, Abdullah Mohammad Ahshanul Mamun

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Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

Subjects: “…brand…”
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EXPERIENCE OF APPLICATION OF STEEL 1.2746, ENIS04957 IN CUTTING KNIVES FOR CHOPPING OF THE SCRAP METAL by A. I. Rozhkov, A. V. Demin, O. M. Grudnickij, V. V. Nikolaev, A. V. Feklistov, A. N. Paytash

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The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya by Satria Ardhana, Rizky Dermawan

Subjects: “…Brand Trust, Brand Commitment, Brand Loyalty…”
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Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review by Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

Subjects: “…brand coolness; brand love; brand engagement…”
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The effect of environmental awareness as a moderation on determinants of green product purchase intention by A.S. Rama, . Yasri, P. Susanto

Subjects: “…attitudes toward green brands…”
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Retrospective strategic analysis of LNTU brand management by Natalia Vavdiiuk, Natalia Koretska, Nadia Kovalchuk, Roksolana Gavrylyuk

Subjects: “…brand management; brand strategies; brand evaluation methods…”
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The intellectual paradigm and scientific mapping of brand image in International Researches by Maryam Najafi Yazdi, Seyed Hassan Hataminasab, Shahnaz Nayebzadeh

Subjects: “…brand image…”
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