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    Moving from Cognitive Loyalty to Behavioral Loyalty through Brand Romance: Evidence from Hotel Industry of Iran

    Moving from Cognitive Loyalty to Behavioral Loyalty through Brand Romance: Evidence from Hotel Industry of Iran by Amir Khazei Pool, Farhad Hanifi, Vahid Reza Mirabi, Mohammad Javad Taghipourian

    Published 2018-08-01
    Subjects: “…brand romance…”
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