.#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine by Katarzyna Sanak-Kosmowska

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Factors influencing brands’ reputation on social media by Alves Joana, Teixeira Sara, Oliveira Zaila, Teixeira Sandrina

Subjects: “…brand reputation…”
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University management: Technology for monitoring the reputation of an educational brand by T. D. Sinyavets, E. A. Luneva, N. V. Katunina

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Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies by Maritha Pritchard, De la Rey Van der Waldt, David Pieter Conradie

Subjects: “…emotional resonant brand reputations…”
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