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.#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine
Published 2023-01-01Subjects: Get full text
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2
University management: Technology for monitoring the reputation of an educational brand
Published 2024-04-01Subjects: Get full text
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3
Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies
Published 2022-10-01Subjects: “…emotional resonant brand reputations…”
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