Sociocultural Dynamics of Perception of Italian Brands in Russia by R. D. Akinina, A. S. Gonashvili, N. P. Kirsanova

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Fast Fashion Brands: Sustainable Marketing Practices and Consumer Purchase Behaviour by Neha, Pradeep Joshi, Nishant Kumar

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Typographic Strategies for Reflecting a Brand's Personality Across Different Industrial Sectors (English version) by Mercedes Quispillo Parra

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INTEGRATING SOCIAL EXCHANGE THEORY AND ENGAGEMENT THEORY: A HOLISTIC APPROACH TO FRANCHISEE-FRANCHISOR RELATIONSHIPS by Abdul Razak Yahaya

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Effects of smoking social cues on brand perception and smoking: an event-related potential study by Yiming Zhang, Zhan Wang, Fang Chen, Yuzhou Wang, Junyu Li

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Framing of femininity: A cognitive study of gendered metaphors in brand advertisements by Amna Aziz, Xu Wen, Muhammad Khizar Hayat Naeem, Suman Naeem

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Visual storytelling and cultural connection in GCC social media advertising by Khaled Mostafa M. Mohamed

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The Influence of Brand Perception, Social Influence, and Attitude to Functional Food on Repurchase Intention With Conspicuous Consumption as an Intervening Variable (Study on Kopi... by Aulia Life Rahma Putri, Nurul Azizah

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Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

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Análisis sociodemográfico de la percepción de marca en un servicio deportivo público: del target al buyer persona (Sociodemographic analysis of brand perception in a public sports... by Mario Alguacil, Josep Crespo-Hervás, Carlos Pérez-Campos

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Introduction of smart technologies in event-management: socio-cultural aspect by V. A. Shelginskaya

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The use of cartoon characters in brand advertising communications by G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

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Exploring the dynamics of influencer marketing in shaping generation-y consumers’ brand perceptions and purchase intentions by Prof Padhma Moodley, Dr Paballo Patience Ntobaki

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