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MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO
Published 2024-12-01Subjects: “…brand perception…”
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Identification of key elements of university brand in brand formation and management existing models
Published 2024-03-01Subjects: Get full text
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Introduction of smart technologies in event-management: socio-cultural aspect
Published 2022-07-01Subjects: Get full text
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The use of cartoon characters in brand advertising communications
Published 2023-04-01Subjects: Get full text
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