Dilemmas with brand management in clusters by Barbara Szymoniuk

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Retrospective strategic analysis of LNTU brand management by Natalia Vavdiiuk, Natalia Koretska, Nadia Kovalchuk, Roksolana Gavrylyuk

Subjects: “…brand management; brand strategies; brand evaluation methods…”
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Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

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Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

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Regional brand: the essence and formation model by V. A. Klimenko, E. A. Chudinova, T. I. Bannikova, I. O. Dydykin

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University management: Technology for monitoring the reputation of an educational brand by T. D. Sinyavets, E. A. Luneva, N. V. Katunina

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Management of Digital Communications with Target Groups by Leading Russian Universities by E. V. Brodovskaya, A. Yu. Dombrovskaya, V. A. Lukushin

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Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products by Showkat Khalil Wani

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