Dilemmas with brand management in clusters by Barbara Szymoniuk

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Retrospective strategic analysis of LNTU brand management by Natalia Vavdiiuk, Natalia Koretska, Nadia Kovalchuk, Roksolana Gavrylyuk

Subjects: “…brand management; brand strategies; brand evaluation methods…”
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Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

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Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

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Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products by Showkat Khalil Wani

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Regional brand: the essence and formation model by V. A. Klimenko, E. A. Chudinova, T. I. Bannikova, I. O. Dydykin

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University management: Technology for monitoring the reputation of an educational brand by T. D. Sinyavets, E. A. Luneva, N. V. Katunina

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Management of Digital Communications with Target Groups by Leading Russian Universities by E. V. Brodovskaya, A. Yu. Dombrovskaya, V. A. Lukushin

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Customer management in B2B markets in the context of digitalization by M. V. Orlova, V. V. Orlov

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Interaction Between Strategy and Organizational Performance: The Influence of Family Management by Ieda Margarete Oro, Carlos Eduardo Facin Lavarda

“…Evidence collected in the company searched, show that the business strategy with entrepreneurial attitude is characterized by the differentiation strategy (brand management) and product innovation (creation and development of new products) driven by family values disseminated within the organization. …”
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Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

“…Brand love is an interesting and important concept that required further research in brand management. This study tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand forgiveness in the framework provided by the theory of planned behavior. …”
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Sense and sensibility: consumers and technological brand experience by Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Simone Gurgel de Brito, Valdemar Siqueira Filho

“…In the brand management field, studies on brand experiences that consider cognitive and behavioural dimensions have sought to examine consumers’ relationships with brands. …”
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Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region by Rogerio Bevilacqua, Verica Freitas, Veronica Angélica Freitas de Paula

“…At the end, theoretical and managerial contributions are presented that can be applied or adapted to other organizations in their process of innovation and brand management. In this sense, it is important to highlight that, in the studied cases, incremental innovation is dominant; the stage at which successful innovations improve consumer brand awareness, attitude, and usage prevails; and the companies studied could be distributed in two of the innovation possibilities proposed by Brexendorf et al. (2015): follower brands and craft-designer led brands.…”
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Using Multi-Criteria Decision Models in Investigating the Key Factors of Success in Marketing and Location Branding in an Uncertain Environment by Ghasem Farajpour Khanaposhti

“…Purpose: In today's business environment, marketing and brand management are critical. Studies show that business owners' high and attractive skill is known by their ability to create and manage a brand. …”
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Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System by Yan Lin, Guofeng Hu

“…Through the big data platform, establish the brand management strategy, improve the communication content of the city’s brand image, and timely feedback the opinions and suggestions of tourists on the tourism destination, so as to adjust the communication strategy of the tourism image according to the feedback information of tourists. …”
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Increasing Physical Activity Efficiently: An Experimental Pilot Study of a Website and Mobile Phone Intervention by Kjærsti Thorsteinsen, Joar Vittersø, Gunnvald Bendix Svendsen

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Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia by Mohamad Rizan, Agung Kresnamurti, Farah Chalida Hanoum, Raka Pria Anugrah, Heri Prabowo, Qristin Violinda, Guruh Ghifar Zalzalah, Hapsari Dyah Herdiany

“…This original research can generate specific and relevant findings for the Indonesian market context, which can be used by companies to design more effective marketing, brand management, and product development strategies. This will help companies to better understand their customers' preferences and needs, as well as to build stronger relationships with consumers. …”
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Components of brending and the application of artifical intelligence technologies in their implementation by Оleg Kovalchuk

“…The study of the components of branding is summarized and its main stages are highlighted: market and audience analysis, brand creation, brand strategy development, brand communication, brand management. It is emphasized that special attention needs to be paid to the implementation of the specified components of branding in the context of the active formation of digital information and communication tools, the development of neural networks and related artificial intelligence technologies, because they cause significant changes at various stages of branding, forming both additional challenges and obstacles, and and opening up new opportunities. …”
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Examining the impact of environmental product innovation on perceived brand value considering the mediating role of ethical- aspects in the home appliance industry by Hamidreza Talaie

“…Therefore, in the current era, environmental innovation has emerged as a fundamental element in marketing strategies and brand management. Moreover, ethical aspects are very important to customers and are among the key concepts of brand value. …”
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