The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch by Nguyen Dinh Chien, Dao Duy Minh, Mai Thi Vui

Subjects: “…Marketing Strategy, Satisfaction, Brand Loyalty…”
Get full text

CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM by Vũ Minh Tú

Subjects: Get full text

The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya by Satria Ardhana, Rizky Dermawan

Subjects: “…Brand Trust, Brand Commitment, Brand Loyalty…”
Get full text

The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

Subjects: Get full text

Influence factors in increasing brand loyalty through customer engagement on MPV cars by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
Get full text

Presenting a model based on media and social networks in the management of intelligent electricity consumption by Ahmad shojaee arzaneee, Mohamad Hemati, Ali akbar Amin beydokhti

Subjects: Get full text

The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
Get full text

Exploring the Mediation Effect of Brand Trust on the Link Between Tourism Destination Image, Social Influence and Brand Loyalty by Abu Elnasr E. Sobaih, Hassane Gharbi, Riadh Brini, Nadir Aliane

Subjects: “…brand loyalty…”
Get full text

Analyzing Tourism Brand Loyalty and E-Marketing Development in Bali, Indonesia by I Made Bayu Wisnawa, I Nengah Subadra, I Wayan Kartimin, I Nengah Aristana, I Wayan Arsawan, Ni Made Hartini

Subjects: “…brand loyalty…”
Get full text

The effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province) by Nader Sheikholeslami Kandelousi, Samira Soltanieh, Fatemeh Ahmadi

Subjects: Get full text

Investigating the relationship between brand experience, brand recall and brand loyalty in experiential marketing (case study: Maral Leather) by Mehdi Ajalli, Mohammad Mahdi Mozaffari, Sahar Johari

Subjects: Get full text

The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya by Putri Febriqa Khairun Nisa’, Moechammad Nasir

Subjects: “…Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret…”
Get full text

The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry by Jiawei Yu, Yiting Yang, Hongyan Wang

Subjects: “…brand loyalty…”
Get full text

Brand Love Mediates Fashion Innovativeness, Perceived Quality, Value for Money, and Word of Mouth Effects by Ida Bagus Putu Wahyadyatmika, Luh Putu Mahyuni

Subjects: “…Value for Money, Fashion Innovativeness, Perceived Quality, Word of Mouth, Brand Love, Brand Loyalty…”
Get full text

FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES by Nguyễn Cao Quỳnh Tú, Lưu Tiến Dũng

Subjects: Get full text

Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust by Muhammad Aldi, Whisnu Adisaputra

Subjects: Get full text

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty by Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati

Subjects: Get full text

MARKA İMAJI VE FİYAT ALGISININ MARKA GENİŞLEMESİNE YÖNELİK TUTUM ÜZERİNDEKİ ETKİSİNDE MARKA SADAKATİNİN ARACILIK ROLÜ by Ali Köroğlu

Subjects: Get full text

The Role of Mobile Applications in Building Customer Loyalty: A Qualitative Study by İrem Elbir, Elif Eşiyok, Öykü Çalyan

Subjects: Get full text

SOSYAL MEDYA KULLANIMININ MARKA BAĞLILIĞI VE TÜKETİCİ YENİLİKÇİLİĞİ ÜZERİNDEKİ ETKİSİNDE GELİŞMELERİ KAÇIRMA KORKUSUNUN ARACILIK ROLÜ by Ümit Arklan, Nilgün Tuzcu

Subjects: Get full text