Brand love or hate: Online influencers’ role in promoting brands in the SME sector by Marilee Swart, Dr Shamola Pramjeeth

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Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review by Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

Subjects: “…brand coolness; brand love; brand engagement…”
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Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands by Matheus Frohlich Marquetto, Nelson Guilherme Machado Pinto, Márcia Zampieri Grohmann, Luciana Flores Battistella

Subjects: “…brand love…”
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Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

Subjects: “…brand love…”
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The Effect of Brand Authenticity on Brand Love, Brand Attitude, and Brand Trust in Uniqlo Product Consumers by Nuravira Biruwintari, Aflit Nuryulia Praswati

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Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products? by Vita Yuniar, Soepatini Soepatini

Subjects: “…Consumer Satisfaction, Brand Loyalty, Brand Attachment, Brand Love…”
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"Evaluating Celebrity Endorsement's Impact on Brand love through Brand Image in the Context of Industry Diversity: Food and Beverage and Telecommunications in Egyptian Market" "تقي... by نرمين السعدني, مروة حسام, سيد شرف

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ANTECEDENTS AND CONSEQUENCES OF CUSTOMER EXPERIENCE IN SKINCARE PRODUCTS by John David Daniel Hutasoit, Kurniawati Kurniawati, Yolanda Masnita

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A study of brand fidelity: Its contribution and impact on the Saudi market by Mohammad Rishad Faridi, Mohammad Naushad

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In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? by Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh

Subjects: “…brand love…”
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Examining the Effect of Social Media Advertising Features on Customer Perceived Value and Brand Love in the Retail Industry by Jalal Rajeh Hanaysha, Khaled M.K. Alhyasat

Subjects: “…Brand love…”
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Factors Influencing Electronic Brand Love and E-Loyalty by Reza Salehzadeh, Arash AdelPanah, seyed Mehdi Mirmehdi

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The Influence of Social Media Marketing, Brand Awareness, and Brand Love on Brand Loyalty in Customers of Azarine Skincare Products in the City of Surabaya by Lilyana Fransiska Sinaga, R. Yuniardi Rusdianto

Subjects: “…Social Media Marketing, Brand Awareness, Brand Love, Brand Loyalty, Azarine…”
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The Influence of Celebrity Advocacy, Brand Trust, Brand Love, and Brand Respect on Brand Loyalty (Case Study on Uniqlo Brand Customers in Surabaya) by Syahrani Nur Aullia Octivanti, Nurul Azizah

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Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra by Erina Alimin, Ali Syah Putra, Nasib Nasib, Siti Alhamra Salqaura, Debora Tambunan

Subjects: “…brand love…”

A Case Study on ESG Performance: Brand Equity, Brand Love and Brand Respect in a South Korean Ski Resort by Xiaolong Zhou, Mingyue Zhang

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The power of love: how consumer-brand bonds influence WOM and switching intention. by Mauricio Santos, Walesska Schlesinger

Subjects: “…brand love…”
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Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love by Christian Gomes-e-Souza Munaier, Ana Claudia Braun Endo, Eduardo Mesquita, José Afonso Mazzon, Edson Crescitelli

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Exploring the impact of social media engagement on brand image and brand love among senior tourists: The mediating role of emotional attachment and the moderating effect of digital... by Tongxi Jiang, Hasnizam Hasan, Azanin Ahmad

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Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness by Saad Shahid

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