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    Identification of key elements of university brand in brand formation and management existing models

    Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

    Published 2024-03-01
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  2. 2
    Regional brand: the essence and formation model

    Regional brand: the essence and formation model by V. A. Klimenko, E. A. Chudinova, T. I. Bannikova, I. O. Dydykin

    Published 2024-03-01
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