The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry by Yakup Durmaz, Bülent Demirağ, Sinan Çavuşoğlu

Subjects: “…brand experience…”
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Sense and sensibility: consumers and technological brand experience by Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Simone Gurgel de Brito, Valdemar Siqueira Filho

Subjects: “…brand experience…”
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Exploring the impact of negative brand experiences on consumer emotions and behavior by Li Mei Liu, Seong Ho Lee

Subjects: “…negative brand experience…”
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Domino Effect of Brand Experience, Brand Passion, and Brand Image on Brand Commitment by Faheem Ahmad Khan, Muhammad Umer Quddoos, Ammara Akram, Arslan Ahmad Siddiqi

Subjects: “…Brand Experience…”
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The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop) by Meirisma Putri Indriani, Jati Waskito

Subjects: “…Brand Experience, Brand Image, Brand Trust, Brand Loyalty…”
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Chopin’s Music in the ‘Brand Theatre’: From Directed Stimulation to Shared Meaning by Makomaska Sylwia

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Influence factors in increasing brand loyalty through customer engagement on MPV cars by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
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The plus side of size: relationship between brand experience and consumers trust and loyalty on a Brazilian brand by Bianca Carvalho da Silva, Ana Clara Berndt de Souza

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Learning to co-create the city brand experience by Magdalena Florek, Andrea Insch

Subjects: “…city brand experience…”
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The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
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Konsep 4R Sebagai Moderasi Pengaruh Gamifikasi Terhadap Niat Membeli Kembali dan Pengalaman Merek Konsumen Shopee by Andhyka Tyaz Nugraha, Ni Made Ratih Puspitawati, Alam Fathurochman

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Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust by Fatmah Cholid Bawazir, Eric Harianto, Muhammad Azizurrohman

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The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category by Chang Liu, Mat Redhuan Samsudin, Yuwen Zou

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The Role of Green Products and Brand Experience in the Decision to Use Grab Services in Medan City by Elisabeth Nainggolan, Sri Rezeki, Afrizal Loebis, Kelvin Lie

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Research on brand strategy of wine in the eastern foothills of Helan Mountain in Ningxia by ZHANG Wei, LI Qiang

Subjects: “…eastern foothills of helan mountain|brand image|brand strategy|orientation|brand experience…”
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EVALUATING THE INFLUENCE OF DESTINATION BRAND EXPERIENCE ON TOURIST BEHAVIORAL INTENTION by Ramjit Singh, Nasiba Mehraj

Subjects: “…destination brand experience…”
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Sustainability preferences of luxury consumers: Is all that glitters green? by Caroline Grauel, Christoph Burmann, Michael Schade

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Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience. by Shahzad Khalil, Mirza Ameen ul Haq

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The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms by Baoxia Chen, Zhenguo Shi

Subjects: “…Sports event brand experience…”
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Does AI marketing efforts affect brand loyalty of Gen Z consumers? Mediating role of brand image and brand experience by Zakaria Abdiwali Mohamed, Mustafa Ünsalan

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