Sense and sensibility: consumers and technological brand experience by Liana Holanda Nepomuceno Nobre, Álvaro Fabiano Pereira de Macêdo, Simone Gurgel de Brito, Valdemar Siqueira Filho

Subjects: “…brand experience…”
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Influence factors in increasing brand loyalty through customer engagement on MPV cars by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
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The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan by Indawati Lestari, Desy Astrid Anindya, Finta Aramita

Subjects: “…sosial media marketing, brand experience, customer engagement, brand loyalty…”
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Konsep 4R Sebagai Moderasi Pengaruh Gamifikasi Terhadap Niat Membeli Kembali dan Pengalaman Merek Konsumen Shopee by Andhyka Tyaz Nugraha, Ni Made Ratih Puspitawati, Alam Fathurochman

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Investigating the relationship between brand experience, brand recall and brand loyalty in experiential marketing (case study: Maral Leather) by Mehdi Ajalli, Mohammad Mahdi Mozaffari, Sahar Johari

Subjects: “…brand experience…”
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Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products by Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif

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Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference by Namık Kemal Deveci, Fatma Görgün Deveci, Aysel Erciş

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