CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM by Vũ Minh Tú

Subjects: “…brand equity…”
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Brand equity and competitive advantage in alcoholic beverage products by Emenike O., Kalu, Moses, Agaba

Subjects: “…brand equity; competitive advantage; alcoholic beverages; Uganda…”
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FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES by Nguyễn Cao Quỳnh Tú, Lưu Tiến Dũng

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Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity by Emel Yıldız, Mahmut Koçan

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

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The role of influencer marketing in building rural brand equity among generation Y customers by Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse

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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY by Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid

Subjects: “…brand equity…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity by Rafael Barreiros Porto, Talyta da Silva Soyer

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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY by Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid

Subjects: “…brand equity…”
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Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products by Showkat Khalil Wani

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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

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Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity by Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

Subjects: “…Social Media Marketing, Consumer Brand Engagement, Consumer-Based Brand Equity, Perfume Brand…”
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EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS by Alpaslan Yüce, Çağlar Samsa, Kamile Meriç

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Dimensions of Relationship Marketing and Its Impact on Brand Equity in Banking Industry (Case of Hekmat Iranian Bank) by Mahmood Mohammadian, Amir Aslani Afrashteh

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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels by José Sarto Freire Castelo, José Ednilson de Oliveira Cabral, Arnaldo Fernandes Matos Coelho

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How can brand equity for tourism destinations be used to preview tourists’ destination choice? An overview from the top of Tower of Babel by Francisco Dias, Lucília Cardoso

Subjects: “…brand equity…”
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The effect of learning and memory on brand equity and it’s implications on financing decisions for pt bsi msme customers in the maqasid syariah perspective by Sarwoto Sarwoto, Asmuni Asmuni, Isnaini Harahap, Rika Surianto Zalukhu

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Beyond Likes and Shares: Unveiling the Sequential Mediation of Brand Equity, Loyalty, Image, and Awareness in Social Media Marketing's Influence on Repurchase Intentions for High-Tech Products. by K Laveen Kumar, S Anjani Devi

“… This study aims to investigate the impact of social media marketing activities (SMMA) on repurchase intention (RPI) with the mediating effect of brand equity (BE), Brand loyalty (BL), Brand image (BI), and Brand awareness (BA) on high-tech products. …”
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Tourism destination brand dimensions: an exploratory approach by José Manuel Cristóvão Veríssimo, Maria Teresa Borges Tiago, Flávio Gomes Tiago, João Sérgio Jardim

Subjects: “…brand equity…”
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