Brand communication of Russian state corporations: conceptual approaches and current state by D. Yu. Faikov, S. D. Faikova

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Brand Platform Strategy for Deepening Customer Loyalty: by Hikaru Yamamoto, Saori Kanno

Subjects: “…brand communication…”
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An exploration of entrepreneur brand orientation and consumer perceptions of SMEs’ brand positioning by Akintayo Adesoji Ogunsanya, William Edward Heuva, Tshepang Bright Molale

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Beyond product placement by Bianca Wright

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MARKA İLETİŞİM YÖNTEMLERİNİN MÜŞTERİ ÜZERİNDEKİ ETKİSİNİ MAKSİMUM DEĞERE ULAŞTIRAN BİR MATEMATİKSEL MODEL by Meltem Öztürk, Selen Gönenç

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DİJİTAL ÇAĞIN BİR PAZARLAMA VE MARKA İLETİŞİM ARACI OLARAK ETKİLEYİCİLER: KANAATLER, KRİTERLER VE TAKİP NEDENLERİ ÜZERİNE BİR ARAŞTIRMA by Ümit Arklan, Nilgün Tuzcu

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Social Customer Journey Map: A Research on Communication Agencies by Işık Özkan, Cudi Kaan Okmeydan

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THE RESEARCH OF SEMANTIC SPACE OF BRAND by I. Alexandrova

Subjects: “…brand communication…”
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COMMUNICATION MECHANISM OF TERRITORY BRANDING by M. Makashev

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The role of digital technologies in increasing the competitiveness of branded products by N. V. Kokoreva, E. V. Krasnov, S. A. Silina

Subjects: “…brand-communications…”
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