GENERAL ISSUES CONSIDERING BRAND EQUITY WITHIN THE NATION BRANDING PROCESS by Denisa, COTÎRLEA, Doriana, MORAR

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TRADEMARK VS BRAND: A CONCEPTUAL APPROACH by Tudor NISTORESCU, Cătălin Mihail BARBU, Roxana Ioana DUMITRIU

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Formation of the company’s brand capital on the basis of different value assessment approaches by E. A. Sinelnikova, N. I. Markina

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Corporate book publications in the corporate culture system by E. K. Bulatova

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Integrated Marketing Communication Effectiveness Valuation Tools: A Thirty-Year Bibliometric Analysis by A. Zh. Orazayev, V. Garkavenko

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INFLUENCE OF ORGANIZATIONAL CULTURE ON CORPORATE BRAND by N. A. Bashkina, N. V. Klym-Eremina, V. V. Orlov

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