Showing 1 - 2 results of 2 for search '"brand authenticity"', query time: 0.03s Refine Results
  1. 1
    Perceived Brand Authenticity as the Answer to Global Crises

    Perceived Brand Authenticity as the Answer to Global Crises by Magdalena Grębosz-Krawczyk

    Published 2023-01-01
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  2. 2
    Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect

    Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect by Mehdi Khademi Gerashi, Setare Mohammadian

    Published 2023-12-01
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