THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT by Mykolas Baranauskas, Žaneta Kavaliauskienė

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Assessment of the Brand Attitudes of Taekwondo Coaches and Referees by Yusuf Barsbuğa, Tuncay Sarıipek, İbrahim Bülent Fişekçioğlu

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The Influence of Advertising Creativity and Brand Attitudes and Their Impact on Purchasing Decisions (Shopee E-Commerce Product Purchase Case Study) by Lutfi Adi Prastya Lutfi, Indri Juwita Sari Indri, Jeni Pusfitasari Jeni, Gianine Lasalandra Inge

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How digital influencer content and characteristics influence Generation Y persuasiveness and purchase intention by Maria Antónia Rodrigues, Maria Amélia Carvalho, Luciana Oliveira, Andreia Barbosa

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The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment by Widyastuti Widyastuti

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THE IMPACT OF CREATING SHARED VALUE ON PURCHASE INTENTION AND RECOMMENDATION INTENTION: A STUDY IN VIETNAM by Ha Thu Nguyen, Phong Lam Le

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The role of user participation and psychological distance in consumer brand attitudes in gamified marketing by Xiaolin Li, Yilun Xie, Guofeng Dong, Qianwei Xiao, Weichun Xue

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Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty by Tanty Sondari, Nur Zeina Maya Sari, Ayke Nuraliati

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YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING by Nuri Paşa Özer, A. Mücahid Zengin

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REKLAMLARIN BEĞENİLMESİNİN TÜKETİCİLERİN MARKA TUTUMLARINA ETKİSİ by Vesile Çakır

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Reklam İlgilenimi, Reklama Yönelik Tutum ve Satın Alma Niyeti Arasındaki Etkilerin Analizi: Marka Tutumunun Aracılık Rolü by Melih Yıldız, Ümit Başaran

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Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference by Namık Kemal Deveci, Fatma Görgün Deveci, Aysel Erciş

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Küresel Markalardan Beklenen Fayda ve Küresel Marka Bilinç Düzeyinin Küresel Markalara Yönelik Tutumlara Etkisi: Ampirik Bir Araştırma by Ozlem Akgun, Umut Yavuz

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