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    Effective Marketing Strategy: Analysis of Advertising Appeals and Nct Dream Brand Ambassadors Through Brand Image Mediation on Somethinc Product Purchase Intention

    Effective Marketing Strategy: Analysis of Advertising Appeals and Nct Dream Brand Ambassadors Through Brand Image Mediation on Somethinc Product Purchase Intention by Tarisya Adzani Sunandika, Arry Widodo

    Published 2024-06-01
    “…The aim of this research is to determine the influence of advertising appeals and brand ambassadors on purchase intention with brand image as an intervening variable in certain consumers aged 17-25 years in Bandung City. …”
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    Luxury Sales Force Management : strategies for winning over your brand ambassadors /

    Luxury Sales Force Management : strategies for winning over your brand ambassadors / by Merk, Michaela

    Published 2014
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