The Impact of Brand Quality and Brand Innovativeness on the Purchase Intention of Local Brands by Abdelraheem Abualbasal, Celine Hasan

“… Supporting local brands has long been of interest to many scholars. …”
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The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya by Satria Ardhana, Rizky Dermawan

Subjects: “…Brand Trust, Brand Commitment, Brand Loyalty…”
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Employer Branding and Brand Building in the Aviation Industry by Gabrišová Ivana, Koman Gabriel

Subjects: “…brand…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY by Veeva Mathew, Sam Thomas, Joseph I Injodey

Subjects: “…brand credibility…”
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Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review by Lucia Mega Yuliana, Andriani Kusumawati, Agung Nugroho Luthfi Imam Fahrudi

Subjects: “…brand coolness; brand love; brand engagement…”
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Brand Love and Brand Forgiveness: An Empirical Study in Turkey by Merve Yanar Gürce, Petek Tosun

Subjects: “…brand love…”
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Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference by Namık Kemal Deveci, Fatma Görgün Deveci, Aysel Erciş

Subjects: “…self-brand connection…”
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The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya by Putri Febriqa Khairun Nisa’, Moechammad Nasir

Subjects: “…Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret…”
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Investigating the relationship between brand experience, brand recall and brand loyalty in experiential marketing (case study: Maral Leather) by Mehdi Ajalli, Mohammad Mahdi Mozaffari, Sahar Johari

Subjects: “…brand experience…”
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Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity by Ghaith Al-Abdallah, Jegr Ababakr

“…This study investigates the impact of brand experience (BE) on customer loyalty (CL) and examines the possible mediating effect of brand authenticity (BA) and the moderating effect of frequency of visits on the original relationship between BE and CL in dental practices. …”
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An exploration of entrepreneur brand orientation and consumer perceptions of SMEs’ brand positioning by Akintayo Adesoji Ogunsanya, William Edward Heuva, Tshepang Bright Molale

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Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers by Shun Shindo, Nobuo Matsubayashi

“…We study a retailer's strategic decision with regard to outsourcing the production of such types of store brands (SBs) to national brand (NB) manufacturers. …”
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Identification of key elements of university brand in brand formation and management existing models by K. A. Arzhanova

Subjects: “…brand…”
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Culture as a dimension of country brand: the highs and lows of Brazil’s brand image by Fabiana Gondim Mariutti, Mirna de Lima Medeiros

Subjects: “…: country brand…”
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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions by Vitor Azzari, Anderson Pelissari

Subjects: “…brand awareness…”
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The Influence of Social Media Marketing on Donation Intention with Brand Image and Brand Trust as Mediation by Selvy Dian Nita, Soepatini Soepatini

Subjects: “…Social Media Marketing, Brand Image, Brand Trust, Donation Intention, Crowdfunding…”
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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity by Rafael Barreiros Porto, Talyta da Silva Soyer

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Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity by Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

Subjects: “…Social Media Marketing, Consumer Brand Engagement, Consumer-Based Brand Equity, Perfume Brand…”
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Perceptions of branding in the clothing industry by Andrissa van Eck, Anské Grobler, Frederick Herbst

Subjects: “…Perceptions of branding…”
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