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    Investigating and prioritizing the factors affecting the success of e-commerce using the best and worst (BWM) technique. by shayan mohammadpour mir, shiba masoumi, seyed mojtaba kavoosi davoodi

    Published 2024-05-01
    “…Effective factors include the components of 1- infrastructure (access to the Internet network, electronic storage of information, security systems and electronic payments), 2- payment system (payment authorization, various customer payment methods, settlement operations), 3- Knowledge and awareness (customer notification system, customer privacy consideration, company's response to customers' frequent questions), 4- Customer satisfaction (variety of products and advertisements, company's seasonal auctions, timely delivery of goods, building trust). …”
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