PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET by N. Kochkina, V. Nakonechnyi

Subjects: “…advertising…”
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Brand promotion through online advertising: current tools by K. A. Arzhanova, A. I. Eremeeva

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AI and digital out-of-home advertising in smart cities by Nikola VANGELOV

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REVIVALS OF THE MYTH IN ADVERTISING CONSTRUCTION by ELENA OPRAN

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Ambient Advertising in Metaverse Smart Cities by Nikola Vangelov

Subjects: “…Ambient advertising…”
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THE FORMS OF UNCONVENTIONAL ADVERTISING – A THEORETICAL APPROACH by Maria Alina JURCA

Subjects: “…advertising…”
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ENGLISH ADVERTISING: ITS SPECIFICS AND FEATURES OF TRANSLATION INTO UKRAINIAN by Natalliia I. Talan

Subjects: “…advertising…”
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Information cues and emotional appeals in magazine advertisements by Mücahid Zengin, Güldane Zengin

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Social Advertising in Aspect of Addressee-Addresser Relations by F. E. Abdullayeva, V. A. Kameneva

Subjects: “…social advertising…”
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TRENDS IN THE DEVELOPMENT OF MARKETING COMMUNICATIONS IN THE GLOBAL INTERACTIVE SPACE by N. Kochkina

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Determinants of the growth of advertising agencies in the Republic of Serbia by Nuševa Daniela, Dakić Stojanka, Peštović Kristina, Vuković Bojana, Macura Nikola

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Pelanggaran Etika Pariwara Indonesia dalam Iklan Dancow 1+ Imunonutri by Radika Dava Praditya, Dwi Ardika Ramadhani, Alam Hanafi Assidiq Andi Pamungkas, Zein Mufarrih Muktaf

Subjects: “…advertising…”
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THE IMPACT OF TELEVISION ADVERTISING ON YOUNG CONSUMERS by Agnieszka Anna Siedlecka, Klaudia Juszczuk, Wioleta Kuflewska

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Manifesti iconici: la rivoluzione grafica di Sepo by Andrea Daffra

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The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry by Özgül Dağlı

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Advertising Campaign as Multi-Stage Process by M. N. Kim

Subjects: “…advertising event…”
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PECULIARITIES OF ADVERTISING IN E-COMMERCE by I. Soklakova, I. Surat

Subjects: “…advertising…”
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Türkiye’de SMS Reklamları: Tüketici Tutumlarını Etkileyen Faktörler by Hasan Kemal Suher, Nevzat Bilge İspir

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The role of sociological research in the planning of advertising campaigns by A. A. Komarova, V. G. Novikov, M. Yu. Zakharov

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Formation and peculiarities of advertising campaign by Yu.O. Golovchuk, L.V. Dibchuk

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