Investigating the Effect of TV Advertising Strategies on Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes by Afsaneh Javan Hesar Shaneh, Naser Yazdani

Subjects: “…tv advertising strategies…”
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The features and factors influencing the effectiveness of advertising activities and TV companies of Sughd region of the Republic of Tajikistan by A. A. Urunov, M. X. Kosimova

Subjects: “…advertising…”
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Analyzing the labor market and salary determinants for big data talent based on job advertisements in China. by Yingjie Lu, Hong Tuo, Haoyi Fan, Haiying Yuan

“…An empirical analysis is conducted using online job advertisements from a Chinese recruitment website to investigate the labor market for big data talent in China. …”
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The Environment and Features of Digital Place-Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media by A. T. Roux, E. Wannenburg, T. V. Manetje

“…The scholarly literature mostly neglects transit advertising’s digital transformation, while practitioners are starting to recognize its potential. …”
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Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği'nin 'Çocuklara Yönelik Reklamlar’' Başlıklı Maddesine Aykırılıktan Ceza Almış Reklamların Tüketicideki Algısı... by Levent Ceylan, Özge Baruönü Latif, Müge Örs

Subjects: “…advertising board…”
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Cumhuriyet’in İlk 20 Yılında Türkiye’de Reklam ve Reklamcılık by Erdem Varol

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Research on Demand Forecasting Information Sharing Strategy of Closed-Loop Supply Chain considering Advertising Effect by Liying Li, Xinyu Hou, Lixia Niu

“…Secondly, the manufacturer advertising mode and the retailer advertising mode are set up, and the influence of information sharing is discussed in each advertising mode. …”
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Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse? by Pavel Sidorenko-Bautista, Bárbara Castillo-Abdul, José-María Herranz-de-la-Casa, María Abellán-Hernández

“…The research adopts a qualitative methodological approach to analyze the typology of advertising and marketing efforts undertaken by brands and companies through disruptive digital platforms in the metaverse. …”
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Latinx and White Adolescents’ Preferences for Latinx-Targeted Celebrity and Noncelebrity Food Advertisements: Experimental Survey Study by Marie A Bragg, Samina Lutfeali, Daniela Godoy Gabler, Diego A Quintana Licona, Jennifer L Harris

“…They participated in a web-based Qualtrics study where each participant viewed 8 advertisements for novel foods and beverages, including 4 advertisements that featured Latinx celebrities and the same 4 advertisements that featured Latinx noncelebrities (matched on all other attributes), in addition to 2 neutral advertisements (featuring bland, nontargeted products and did not feature people). …”
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How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services by Diana Demba, Norman Chiliya, Tinashe Chuchu, Tinashe Ndoro

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Political Communication on Social Media: The Analysis of YouTube Advertisements for March 31, 2019 Local Elections by Şükrü Balcı, Hamide Sarıtaş

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Children’s exposure to unhealthy food advertising on Philippine television: content analysis of marketing strategies and temporal patterns by Elaine Q. Borazon, Ma. Rica Magracia, Gild Rick Ong, Bridget Kelly Gillott, Sally Mackay, Boyd Swinburn, Tilakavati Karupaiah

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Branding as a Tool of Advertisement in Hotels in Kabale Town: A Case Study of Gorilla Trek Camp. by Asiimwe, Elton

“…The study was about the effects of branding as a tool advertising in gorilla trek camp hotel in kabale town. …”
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Targeted Advertising in Social Media Platforms Using Hybrid Convolutional Learning Method besides Efficient Feature Weights by Seyed Mohsen Ebadi Jokandan, Peyman Bayat, Mehdi Farrokhbakht Foumani

“…Advertising has been one of the most effective and valuable marketing tools for many years. …”
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Exploring the potential impact of the proposed UK TV and online food advertising regulations: a concept mapping study by Jean Adams, Martin White, Peter Scarborough, Richard Smith, Emma J Boyland, Hannah Forde

“…Objectives In July 2020 the UK Government announced an intention to restrict advertisements for products high in fat, salt or sugar on live broadcast, catch-up and on-demand television before 21:00 hours; and paid for online advertising. …”
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Produced by Sun, Wind or Water: Visions of Renewable Energy in the West German Electricity Industry’s Advertising During the 1980s by Lisanne Rother

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Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities by Abolfazl Danaei

Subjects: “…effective advertisement…”
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The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. by Kristen Giombi, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W Sullivan, Amie C O'Donoghue, Brian G Southwell, Leila C Kahwati

“…We conducted a scoping systematic review with respect to how consumer engagement with interactive advertising is evaluated and if interactive features influence consumer recall, awareness, or comprehension of product claims and risk disclosures for informing regulatory science. …”
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Pricing Decisions in Dual-Channel Supply Chain considering Different Fairness Preferences and Low-Carbon Advertising Level by Hong Huo, Dan Luo, Zhanghua Yan, Hao He

“…This paper analyzes the effect of low-carbon advertising level on pricing strategies of online retailers and offline stores and compares pricing strategies of online retailers and offline stores in four decisions. …”
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Development of rules for budget allocation and methods for evaluating media plans for the digital space by D. A. Khokhlov

Subjects: “…online advertising…”
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