The impact of advertising on consumers’ buying behavior: the case of Safaricom Ethiopia, Addis Ababa, Ethiopia by Muluka Kedir Jemal, Kassegn Berhanu Melese

Subjects: “…Advertising…”
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Measuring the effectiveness of out-of-home advertising campaigns in South Africa by Melanie Babst, Thérèse Roux, Johan de Jager

Subjects: “…out-of-home advertising campaigns…”
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Marketing public relations {MPR) by Charmaine Scriven Charmaine Scriven

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Adolescents’ advertising literacy and body self-perception in the face of influencer marketing by Beatriz Feijoo, Charo Sádaba

Subjects: “…advertising literacy…”
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FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS by G. Kokldanova, E. Lubyanitskaya, A. Nevenchenkova, E. Saliy

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Investigating the Effect of TV Advertising Strategies on Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes by Afsaneh Javan Hesar Shaneh, Naser Yazdani

Subjects: “…tv advertising strategies…”
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Mapping the extent of unhealthy food advertising around schools in Tāmaki Makaurau/Auckland by Karolina Kneller, Kelly Garton, Daniel J. Exeter, Victoria Egli

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Project 27: Insights Into a Production-centred Study on Art Direction and Love by Contreras Sandra V.

Subjects: “…advertising…”
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Dijital Oyun Reklamlarında Oyuncular Tarafından Üretilen Nefret Söylemleri by Mustafa Merdin

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REKLAMLARDA GENÇLİK KİMLİĞİNİN KURGULANMASI: “GENÇ TURKCELL” ÖRNEĞİ by Alpaslan Nas

Subjects: “…advertising…”
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Product, services and technology review blogs by Gené van Heerden

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POSSIBILITIES OF APPLYING STANDARD TOOLS OF PROMOTION IN PLACE MARKETING by Alicja Sekuła

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Dietary Beliefs and Their Association with Overweight and Obesity in the Spanish Child Population by María Teresa Murillo-Llorente, Alma María Palau-Ferrè, María Ester Legidos-García, Javier Pérez-Murillo, Francisco Tomás-Aguirre, Blanca Lafuente-Sarabia, Adalberto Asins-Cubells, Miriam Martínez-Peris, Ignacio Ventura, Jorge Casaña-Mohedo, Marcelino Pérez-Bermejo

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Reklamlarda Emoji Kullanımı: Emojilerin Reklam Mesajı Hatırlanılırlığına Etkisi by Haluk Akarsu, Emrah Gülmez, Mesude Canan Öztürk

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How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services by Diana Demba, Norman Chiliya, Tinashe Chuchu, Tinashe Ndoro

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Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising by Shradha Jain, H.C. Purohit

Subjects: “…Online behavioural advertising (OBA)…”
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GENERATIVE ARTIFICIAL INTELLIGENCE VS HUMANS IN THE PROCESS OF CREATING CORPORATE IDENTITY ELEMENTS by Kateryna P. Osadcha, Maryna V. Osadcha

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Coca-Cola Reklamlarındaki Kolonyal ve Postkolonyal Ögelerin Göstergebilimsel Analizi by Fatma Şişli

Subjects: “…advertising…”
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