Interactive advertising as a new factor of influence on consumer behaviour of youth by L. A. Bruskova, O. G. Pecherskikh

Subjects: “…interactive advertising…”
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The role of marketing and advertising in the integration and development of creative industries in the international classification by Y. Bolatbek, G.K. Niyetalina, J. Garcia Laborda, Z.B. Akhmetova

“…The creative economy of Kazakhstan is expanding, but it has not yet established advertising and marketing as core economic activities. …”
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Correction: LGBTQ+ identities in the Indian audiovisual advertisements: A content analysis. by PLOS ONE Staff

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The creative approach of the South African advertising industry towards the black consumer by Carla Enslin

Subjects: “…advertising…”
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Two-Stage Dynamic Pricing and Advertising Strategies for Online Video Services by Zhi Li, De-qing Tan

“…Among them, pay-per-view mode and advertising mode are two important resource modes, where the reasonable fee charge and suitable volume of ads need to be determined. …”
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Adolescents’ advertising literacy and body self-perception in the face of influencer marketing by Beatriz Feijoo, Charo Sádaba

Subjects: “…advertising literacy…”
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Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola by Andrea Bolčáková, Veronika Gašparíková, Ľudmila Nagyová

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Evaluating the role of environmental advertising on the use of eye movements towards the brand by Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari

Subjects: “…environmental advertising…”
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Modeling the control of infectious diseases: Effects of TV and social media advertisements by Arvind Kumar Misra, Rajanish Kumar Rai, Yasuhiro Takeuchi

Subjects: “…tv advertisements…”
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Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising by Andrea Seberíni, Miroslava Tokovska

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Themes of U.S. Wine Advertising and the Use of Geography and Place to Market Wine by John P. Tiefenbacher

“…This paper describes and discusses the role of geography in the advertising of wine in a popular American wine magazine, The Wine Spectator. …”
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Afrocentric analysis of music in political advertisements of the Economic Freedom Fighters (EFF) by Mopailo Thomas Thatelo

Subjects: “…political television advertisements…”
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Advertising as a tool to stimulate the sales market of construction company services by N. M. Suray, M. A. Vasilenko

Subjects: “…advertising…”
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The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions by Kreicbergs Toms

Subjects: “…advertising…”
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Visuals and text in pharmaceutical advertising: A multimodal analysis and ethical dilemmas by Svitlana Nasakina

Subjects: “…advertising…”
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Providing a development model for the effectiveness of persuasive advertising in social networks by Hamzeh Hessani Khabr, Payam Paslari, Mehdi Bagheri, Saeed Muradpour

Subjects: “…advertising…”
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Joint Inventory, Pricing, and Advertising Decisions with Surplus and Stockout Loss Aversions by Bing-Bing Cao, Zhi-Ping Fan, Hongyan Li, Tian-Hui You

“…In this paper, we further extend the current literatures to look into joint inventory, pricing, and advertising decisions considering loss aversion effects under the newsvendor setting. …”
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Optimization Analysis of Advertising Information Resource Allocation in View of the Dynamic Game Model by Jun Han

“…Advertising has become the most important part of emerging advertising media with rich content, vivid form, huge browsing volume, and exponential growth in market share. …”
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Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation by Ivanete Schneider Hahn, Flavia Luciane Scherer, Kenny Basso, Marindia Brachak dos Santos

“…This study examines the effects of trust and consumer emotional response to advertisements on brand evaluation in an online social media context. …”
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Optimal Advertising Budget Allocation across Markets with Different Goals and Various Constraints by Xingyuan Wang, Fuan Li, Fan Jia

“…Advertising budget allocation across multiple markets has drawn considerable attention in recent years. …”
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